Brand Tone

calming, spiritual, and educational

Brand Values

• •Authenticity
• •Well-being
• •Quality
• •Accessibility
• •Education

Best Practices

• •Use a Calming Vocabulary: Consistently use words that evoke peace, tranquility, and well-being. Terms like "harmony," "resonance," "serenity," "mindful," and "healing" reinforce the brand's core values.
• •Emphasize Authenticity and Craftsmanship: Always highlight that the bowls are handcrafted in Nepal. This is a key differentiator and speaks to the brand's commitment to quality and tradition.
• •Educate and Empower: Frame your copy to be informative. Explain the "why" behind the practice—how the vibrations work and the benefits they can bring. This builds trust and empowers the customer.
• •Maintain a Gentle and Encouraging Tone: The copy should feel like a supportive guide, especially for beginners. Acknowledge that it may take practice to learn, and provide resources to help.
• •Focus on the Experience, Not Just the Product: Instead of just listing features, describe the feeling and the experience the Shanti Bowl provides—the sense of calm, the deep meditation, and the creation of a sacred space.

Social Perception

trustworthy and high-quality brand

Copy Examples

• •Find your center. ✨ Let the pure, resonant tones of our handcrafted Shanti Bowl guide you into a state of deep tranquility. Each bowl is a unique work of art, created by artisans in Nepal to bring harmony to your world. Tap the link in our bio to discover the sound that speaks to you. #ShantiBowl #SoundHealing #Mindfulness
• •An Invitation to Inner Peace and Calm
• •Authentic Tibetan Singing Bowls for Healing, Harmony, and a More Mindful You.
• •Hand-hammered with intention, this 5.5-inch Etched Shanti Bowl sings with a rich, warm vibration that resonates with the heart chakra. Its intricate design tells a story of ancient tradition, while its sound offers a path to modern tranquility. Perfect for daily meditation or as a beautiful centerpiece for your sacred space, this bowl comes complete with a hand-carved wooden mallet and a silk cushion. Invite its healing energy into your home.
• •Feeling stressed and overwhelmed? Discover the ancient practice of sound healing. A Shanti Bowl can help reduce anxiety, improve focus, and promote deep relaxation with its soothing vibrations. Learn more and find your perfect bowl today. #Meditation #StressRelief #SelfCare