Brand Tone

Empowering, Artistic & Bold, Passionate & Authentic, Sophisticated, Inspirational

Brand Values

• •Cultural Heritage & Storytelling
• •Artisanship & Craftsmanship
• •Empowerment (especially Female)
• •Authenticity & Individuality
• •Resilience & Passion
• •Family & Love
• •Sustainability & Consciousness

Best Practices

• •Lead with Story: Always connect back to Shantall's journey, her Nicaraguan/Latin American roots, and the inspiration behind the collections. This authentic narrative is a core brand asset.
• •Use Empowering & Evocative Language: Employ words that inspire confidence, boldness, and a sense of uniqueness (e.g., "unapologetic," "fearless," "vibrant," "artistry," "empower").
• •Highlight Artisanship and Cultural Richness: Emphasize the handmade nature of the pieces, the collaboration with artisans, and the specific cultural elements or stories that inform the designs.
• •Maintain an Authentic & Passionate Voice: Whether it's Shantall speaking directly or brand communications, the deep passion for her craft, culture, and empowering women should resonate.
• •Visual-Verbal Synergy: Ensure the copy complements the bold, artistic, and culturally rich visuals of the brand. The words should enhance the story the images tell.

Social Perception

Talented & Innovative Designer, Inspirational Latina Figure, Culturally Rich, Empowering for Women, Resilient & Determined, Authentic

Copy Examples

• •Headline: Wear Your Story. Body: "Unleash the vibrant spirit of Latin America. Each SHANTALL creation is more than fashion; it's a bold statement of heritage, artistry, and the unapologetic power within you. Discover designs that empower. #ShantallLacayo #LatinArtistry #EmpoweredFashion"
• •Headline: Crafted with Soul, Designed for the Fearless. Body: "From the heart of Nicaragua to the global stage, SHANTALL blends ancient inspiration with modern audacity. Our pieces are handmade by skilled artisans, celebrating a legacy of resilience and passion. Dare to be different. #Shantall #HandmadeLuxury #FearlessStyle"
• •Headline: The Art of Being You. Body: "SHANTALL is for the woman who owns her narrative. Rich in color, rooted in culture, and exquisitely tailored – our collections are an invitation to express your unique, confident self. Embrace your masterpiece. #ShantallUniverse #WearableArt #ConfidentWoman"
• •Headline: More Than A Garment. A Legacy. Body: "Inspired by Mesoamerican mystique and the vibrant pulse of pop culture, SHANTALL pieces are timeless treasures. Consciously crafted, celebrating the hands that make them and the heritage that shapes them. Invest in art you can wear. #ShantallDesigns #CulturalLegacy #SustainableSophistication"
• •Headline: Unapologetically SHANTALL. Body: "Experience the journey of a dream woven into every thread. Bold prints, impeccable tailoring, and a spirit that never gives up. This is SHANTALL – fashion that tells a story of strength, creativity, and the magic of Latin America. #ProjectRunwayWinner #NicaraguanDesigner #AuthenticCreation"