Brand Tone

Aspirational, descriptive, direct, sales-focused, friendly, and appreciative

Brand Values

• •Quality
• •Style and Trendiness
• •Customer Satisfaction
• •Self-Expression

Best Practices

• •Maintain a Lexicon of Brand Words: Consistently use descriptive and aspirational words like "Elegant," "Stunning," "Alluring," "Graceful," and "Designer" across all platforms to reinforce the brand's image.
• •Showcase, Don't Just Tell: Instead of just stating that a product is high-quality, use detailed descriptions of the fabric, embroidery techniques (like "Motti Tanka Handwork" or "Schiffli, Sequins and Thread Work"), and embellishments to convey its value.
• •Balance Promotional and Engaging Content: While direct-response marketing is effective on platforms like TikTok, intersperse promotional posts with content that builds brand affinity, such as styling tips, behind-the-scenes glimpses, and celebrating customer stories.
• •Uphold a Consistent Visual Identity: Ensure that the photography and videography style across the website and social media reflects the brand's elegant and aspirational tone. High-quality visuals are crucial in fashion marketing.
• •Engage with the Community: Actively respond to comments and messages in a friendly and helpful manner. Acknowledge and share user-generated content to foster a sense of community and loyalty.

Social Perception

Customers generally have a positive perception, frequently highlighting the good quality of the clothing and recommending the brand to others. The brand has a significant and engaged community on social media, especially TikTok. An area for improvement is the "No Cash Refund" policy, which could be a point of friction.

Copy Examples

• •This Eid, let your attire speak volumes of elegance. Introducing our 'Chandni' collection, featuring exquisite embroidery and luxurious fabrics that will make you the star of every celebration. #ShanoShoukatEid #ElegantEnsembles
• •Redefine your style with our stunning semi-western gowns. The perfect fusion of contemporary design and traditional grace, these outfits are designed for the modern woman who embraces her roots. #FusionFashion #ModernTradition
• •Experience the luxury of pure lawn cotton against your skin. Our summer collection is crafted from the finest threads, ensuring both comfort and style that lasts. #QualityYouCanFeel #SummerLawn
• •We are humbled by the love you show us! Thank you to our wonderful customer for sharing this beautiful picture in our classic embroidered suit. Your satisfaction is our greatest reward. #HappyCustomers #ShanoShoukatFamily
• •Your favorite styles are now on sale! Don't miss the chance to own a piece of Shano Shoukat elegance at an irresistible price. Shop our Mid-Season Sale now. #StyleOnSale #LimitedTimeOffer