Brand Tone

passionate, personal, and enthusiastic, with a strong connection to nature and a touch of whimsy

Brand Values

• •Passion for Australian Wildlife
• •Conservation and Awareness
• •Creativity and Artistic Expression
• •Authenticity and "Australiana"
• •Quality and Sustainability
• •Joy and Connection

Best Practices

• •Embrace Passionate Language: Use words that convey enthusiasm, love for wildlife, and dedication to art (e.g., "phenomenal," "extraordinary," "passion," "celebrate").
• •Maintain a Personal and Relatable Voice: Share personal anecdotes or insights into the creative process to build a connection with the audience, just as Shannon does on her "My Story So Far" page.
• •Weave in Conservation Messages Naturally: Subtly integrate the importance of wildlife preservation without being overly preachy. Highlight how the art contributes to awareness.
• •Highlight "Australiana" and Authenticity: Emphasize the Australian Made certification and the genuine connection to local flora and fauna.
• •Keep it Positive and Joyful: Focus on the beauty and wonder of wildlife, aiming to bring a smile to the audience's face, reflecting the artist's stated hope.

Social Perception

vibrant, unique, and heartfelt

Copy Examples

• •Bring the vibrant spirit of Australian wildlife into your home! Each piece is a celebration of nature's wonders, crafted with passion and a touch of whimsy. Discover art that tells a story.
• •From my heart to your home. Explore unique, handcrafted art inspired by Australia's incredible animals. Let's share the beauty and protect our precious wildlife, one artwork at a time.
• •Looking for a gift that’s truly special? My Australian-made homewares and prints feature playful designs that capture the unique character of our native fauna. Sustainable, beautiful, and full of joy!
• •Unleash your inner artist! Join my fun and supportive wildlife drawing classes. It's more than just art; it's a chance to connect, create, and be inspired by the amazing creatures of Australia.
• •Every brushstroke, every ink line, tells a tale of Australia's phenomenal wildlife. By choosing my art, you're not just acquiring a beautiful piece, you're supporting a mission to conserve our natural treasures.