Brand Tone

Aspirational, Trustworthy, and Educational

Brand Values

• •Purity
• •Tradition
• •Quality
• •Health & Wellness
• •Authenticity

Best Practices

• •Always Anchor in "Purity" and "Tradition": Every piece of copy, from a tweet to a product description, should connect back to these two core values. Use keywords like "authentic", "traditional", "ancestral", "pure", "natural", and "unprocessed" consistently.
• •Use Sensory and Evocative Language: Describe the products in a way that engages the senses. Use words like "golden", "aromatic", "rich", "creamy", "nutty", and "velvety" to make the copy more compelling and premium.
• •Educate, Don't Just Sell: Use blog posts and social media captions to explain the benefits of the Bilona method, the difference between raw and processed honey, and the health advantages of grass-fed ghee. This builds authority and justifies the premium positioning.
• •Maintain a Consistent Visual and Textual Tone: The warm, earthy, and clean aesthetic of the brand's visuals should be matched by a warm, confident, and clear writing style. The tone should always feel professional yet accessible.
• •Incorporate the Origin Story: Regularly mention the sourcing from "the green fields of rural Punjab." This geographical anchor adds to the authenticity and creates a stronger brand story that differentiates it from generic competitors.

Social Perception

The brand is perceived as positive, premium, and niche among its target audience, appreciated for quality, packaging, and health benefits, and is building a direct reputation.

Copy Examples

• •Taste the Tradition. Pure Desi Ghee, Crafted the Ancestral Way. We don't take shortcuts. Shangi Foods brings back the golden goodness of Desi Ghee made with the traditional Bilona method, churned from the milk of free-range, grass-fed cows. It's more than food; it's a piece of our heritage. Experience the rich aroma and authentic flavor. Shop Now
• •Image: A visually appealing flat-lay of a jar of Shangi Foods honey next to fresh fruit and tea. Caption: Nature purest sweet. ✨ Our Raw Honey is 100% unprocessed, straight from the hive to your table. Full of natural enzymes and antioxidants, it's the perfect wellness boost for your morning routine. How do you enjoy your honey? #ShangiFoods #PureHoney #Unprocessed #HealthyLiving #OrganicPakistan
• •Website Banner - Headline: The Shangi Standard: Pure Ingredients, Uncompromised Quality. Sub-headline: From the green pastures of Punjab to your kitchen. Discover Desi Ghee and Raw Honey crafted with integrity.
• •Product Description - Shangi Foods - Authentic Bilona Desi Ghee: Rediscover the true essence of Desi Ghee with Shangi Foods. Lovingly prepared using the ancient Bilona churning method, our ghee is a golden elixir of health and flavor. Sourced exclusively from the milk of grass-fed cows, it delivers a rich, nutty aroma and a wealth of nutrients. Perfect for high-heat cooking, baking, or simply adding a nourishing touch to your meals.
• •Short Video Ad Script: (Scene: Quick cuts of lush green fields, a cow grazing, traditional churning process, golden ghee being poured into a jar.) Voiceover: It starts here... in the pristine fields of Punjab. We honor tradition, we believe in purity, and we craft every jar with care. This isn't just ghee. This is Shangi Foods. (Text on screen): Shangi Foods. The Taste of Purity.