Brand Tone

Passionate, Proud, Community-Focused, Resilient, Determined, Modern, Engaging, Professional, Ambitious, Traditional, Respectful

Brand Values

• •Success & Winning Mentality
• •History & Heritage
• •Community & Local Identity
• •Resilience & Perseverance
• •Irish Identity
• •Fan Dedication & Loyalty
• •Youth Development

Best Practices

• •Embrace the "Hoops" Identity: Consistently use club-specific language, nicknames ("The Hoops," "Rovers"), and symbols (shamrock emoji ☘️) to reinforce brand recognition and belonging.
• •Balance History with Modernity: Acknowledge and celebrate the club's rich history while also conveying ambition, current successes, and a forward-thinking approach, especially on platforms catering to younger audiences.
• •Champion the Community: Regularly highlight community involvement, local ties (especially to Tallaght and South Dublin), and the importance of the fans to foster a sense of unity and shared identity.
• •Speak with Passion but Maintain Professionalism: Convey enthusiasm and pride, especially around match days and achievements, but ensure official communications maintain a level of professionalism expected from a leading club.
• •Be Authentic and Engaging: Particularly on social media, interact genuinely with fans, use relevant humor where appropriate (as seen on TikTok), and create a two-way conversation rather than just broadcasting information.

Social Perception

Historically Dominant, Respected, Passionate, Loyal Fanbase, Community Pillar, Ambitious, Forward-Looking

Copy Examples

• •The Hoops are back in Tallaght! Another massive night under the lights as we chase glory. Your voice, our passion. Let's make it count! ☘️ #ShamrockRovers #LeagueOfIreland #OurTownOurClub
• •Wear the history. Feel the future. The new Shamrock Rovers jersey embodies the spirit of Ireland's most successful club – a legacy of triumphs, a commitment to our community, and an unbreakable bond with our fans. Get yours and be part of the story. #HoopsHeritage #MadeOfDublin
• •More than just a club. Shamrock Rovers is proud to launch our latest 'Kickstart Community' program, bringing football and fun to local schools. Investing in our youth, strengthening our roots. Together, we are Tallaght. ☘️ #RoversInTheCommunity #FutureHoops
• •On this day in [Year], a legendary Hoops moment was made! [Brief description of achievement]. A reminder of the giants whose shoulders we stand on. Forever Green, Forever Proud. 💚 #ShamrockRoversLegends #IrishFootballHistory
• •This is more than a seat. It's your place in the heart of Irish football. It’s every cheer, every goal, every unforgettable moment. Become a Shamrock Rovers Season Ticket holder and live the passion. The Hoops await. #JoinTheRoar #TallaghtStadium