Brand Tone

Luxurious, Opulent, Artistic, Poetic, Exclusive, Niche, Sensual, Evocative, Timeless, Classic, Personal, and Intimate.

Brand Values

• •Artistry & Craftsmanship
• •Purity & Quality
• •Luxury & Exclusivity
• •Timeless Beauty
• •Emotional Connection & Storytelling
• •Authenticity

Best Practices

• •Embrace Poetic & Evocative Language: Use rich, descriptive adjectives and metaphors that appeal to the senses and emotions. Focus on storytelling and painting a picture with words, rather than just listing ingredients.
• •Maintain an Aura of Exclusivity & Luxury: Language should be sophisticated, elegant, and refined. Avoid overly casual slang or colloquialisms. Highlight the rarity of ingredients, the craftsmanship, and the artistic vision.
• •Focus on Timelessness over Trends: Position the fragrances as enduring classics. The copy should convey a sense of lasting value and sophistication that transcends fleeting fashions.
• •Connect with Personal & Emotional Narratives: Weave in the inspirations behind each scent – Shalini's memories, travels, and artistic influences. This creates a more intimate and engaging connection with the audience.
• •Emphasize Purity, Artistry, and Master Craftsmanship: Consistently reinforce the use of the finest natural oils, the collaboration with Master Perfumer Maurice Roucel, and the haute couture approach to perfumery. This justifies the luxury positioning and appeals to a discerning customer.

Social Perception

Highly Respected & Admired, Aspirational & Coveted, Artistic & Sophisticated, Expensive but Often Justified, Evocative & Emotional, Associated with a Discerning Clientele.

Copy Examples

• •Shalini Parfum: Where Olfactory Poetry Meets Timeless Elegance. Discover a world sculpted from the rarest essences, each fragrance a whispered secret, a cherished memory. Shalini Parfum invites you to experience the soul of haute parfumerie, an intimate journey into unparalleled luxury.
• •The Essence of a Dream, Captured in Crystal. More than a scent, Shalini is an emotion. Crafted by Master Perfumer Maurice Roucel, our pure parfums are an ode to beauty, designed to awaken the senses and adorn the skin with an invisible veil of artistry. Indulge in the exceptional.
• •Jardin Nocturne: An Evocation of Midnight Gardens. Let the intoxicating aroma of night-blooming jasmine, precious oud, and sacred saffron transport you. Jardin Nocturne is an invitation to embrace the sensual mysteries of the dark, a fragrance of profound depth and enduring allure.
• •The Art of Pure Parfum. The Soul of Shalini. Each drop tells a story. Inspired by a life lived in beauty, Shalini Parfums are composed with the world's most precious oils, reflecting a commitment to uncompromising quality and timeless sophistication. This is not merely perfume; it is an heirloom.
• •Amorem Rose: A Love Story, Written in Scent. Experience the passionate embrace of Bulgarian rose, intertwined with the warmth of amber and a whisper of saffron. Amorem Rose is a tribute to enduring love, a deeply personal and profoundly beautiful composition that lingers like a cherished memory.