Brand Tone

Professional and Connected, Community-Oriented and Giving Back, Engaging and Active, Results-Driven

Brand Values

• •Networking and Connection
• •Community Involvement/Giving Back
• •Industry Expertise
• •Excellence and Positive Impact
• •Service

Best Practices

• •Always Emphasize Connection and Networking: Every piece of copy should, where appropriate, highlight the value of the connections facilitated by Shale Energy Resources, whether it's at an event or through their marketing services.
• •Integrate the "Giving Back" Narrative: Subtly or overtly weave in the company's commitment to community. This softens the corporate image and aligns with a positive value.
• •Maintain Professionalism with an Engaging Flair: While the industry is serious, the events (like golf) allow for a slightly more relaxed, yet still professional, tone. Avoid overly casual slang but be approachable and energetic in language.
• •Focus on Client Benefits and Results: Clearly articulate the value proposition – whether it's "getting results your company deserves" or creating impactful networking opportunities.
• •Ensure Consistency Across All Platforms: While the style might adapt slightly for TikTok versus LinkedIn, the core messages of professionalism, connection, community, and results-driven service should remain consistent. Use a shared messaging guide for all content creators.

Social Perception

A well-connected and community-focused organizer of professional events within the energy sector. Also as a valuable resource for networking and marketing.

Copy Examples

• •Tee off with industry leaders and forge valuable connections at the [Event Name] Open! Shale Energy Resources is proud to bring together the best in energy for a day of networking, sport, and giving back to our community. Secure your spot – let's drive the future of energy, together.
• •Amplify your brand in the energy sector. Shale Energy Resources offers turnkey marketing solutions designed to connect you with the right audience and deliver the results you deserve. Let our industry expertise power your growth.
• •At Shale Energy Resources, connecting the industry goes hand-in-hand with supporting our community. We're thrilled to share proceeds from our recent [Event Name] are benefiting [Charity/Cause]. Because a stronger community powers a stronger industry.
• •More than just an event, it's where opportunities ignite. Join Shale Energy Resources for our next industry mixer. Connect with innovators, deal-makers, and thought leaders shaping the future of energy. Your next partnership starts here.
• •Build a brand that resonates in the competitive energy landscape. Shale Energy Resources specializes in crafting powerful brand identities that tell your story and connect you with key stakeholders. Let's build your legacy.