Brand Tone

Modern, youthful, and innovative, while respecting tradition.

Brand Values

• •Quality & Smoothness
• •Tradition (with a Modern Twist)
• •Customer Delight/Satisfaction
• •Innovation
• •Youthfulness

Best Practices

• •Maintain a consistent emphasis on the smoothness and quality of the beancurd.
• •Highlight the innovative flavors and product offerings that appeal to a younger demographic.
• •Leverage the association with "Lao Ban" while clearly differentiating the brand's unique identity.
• •Use language that evokes a sense of delight and satisfaction.
• •Showcase the refreshing and light nature of the dessert.

Social Perception

A high-quality, innovative, and refreshing dessert choice, closely associated with "Lao Ban" but with its own unique appeal to a younger audience.

Copy Examples

• •"Experience the silky smoothness of Xiao Ban beancurd, a modern twist on a classic dessert."
• •"Delight your palates with our innovative flavors, crafted to perfection for a refreshing treat."
• •"Xiao Ban: The next generation of beancurd, bringing you quality and taste in every spoonful."
• •"Indulge in the light and refreshing taste of Xiao Ban, the perfect dessert for any occasion."
• •"From our traditional roots to your modern lifestyle, Xiao Ban offers a delicious and satisfying experience."