Brand Tone

Enthusiastic and community-focused.

Brand Values

• •Passion for Collecting
• •Community and Shared Experience
• •Accessibility
• •Quality and Trust

Best Practices

• •Always Emphasize the Community: Use words like "we," "us," and "our community" to foster a sense of belonging. Frame the act of collecting as a shared experience.
• •Maintain an Energetic and Positive Voice: Utilize exclamation points, strong verbs, and enthusiastic language to convey excitement. Avoid overly formal or technical jargon.
• •Highlight the "Thrill of the Hunt": Focus on the suspense and potential reward of opening a new pack or box. Use words like "epic," "rare," "huge pull," and "game-changing."
• •Be Inclusive of All Collector Levels: Explicitly welcome newcomers to the hobby while also appealing to the knowledge of experienced collectors. Phrases like, "Whether you're just starting or you're a seasoned pro," can be effective.
• •Use Visuals to Reinforce the Tone: Accompany copy with high-quality images and videos of cards, box openings, and community reactions. This visual energy will amplify the enthusiastic tone of the text.

Social Perception

The general public and customer base perceive Shaks Collectibles as a reliable source for sports card collecting, particularly for those interested in box breaks. The positive reviews build a perception of a trustworthy seller that delivers on its promises of fast shipping and well-packaged products. The live-streamed box breaks on YouTube, though having a modest number of subscribers, contribute to a perception of transparency and engagement. However, the negative reviews associated with "Shak's Pop Shop" regarding customer service and pre-order issues present a risk to the overall brand perception, as customers may not distinguish between the two entities. The high-priced items, with some boxes costing several hundred euros, position them in the market for serious collectors with significant disposable income.

Copy Examples

• •The wait is over! The brand new 2024-25 Panini Prizm Basketball Hobby Box is here. Get ready for a chance to pull epic rookie cards and rare parallels. Join our live break tonight and feel the hype!
• •🔥 HUGE PULL ALERT! 🔥 We just hit this incredible 1/1 card during our latest box break! The reaction from our community was insane. Don't miss the next one – you never know what you might find. Link in bio to join!
• •Your Team. Your Players. Your Collection. At Shaks Collectibles, we're all about the thrill of the chase. Find your next great card with us.
• •Hey [Customer Name], ready for your next big find? We've just restocked on some of the hottest hobby boxes, including the 2024-25 TOPPS CHROME UEFA Club Competitions. Plus, check out our upcoming box break schedule and reserve your spot!
• •The energy in our live breaks is UNMATCHED. Come hang out with us! #sportscards #thehobby #cardcollector #boxbreak