Brand Tone

Inspirational, Passionate, Goal-Oriented, Trustworthy, Direct

Brand Values

• •Passion for Fitness
• •Discipline & Effort
• •Quality & Efficacy
• •Inspiration & Empowerment
• •Growth & Ambition

Best Practices

• •Use an inspirational and passionate tone, reflecting the founder's journey.
• •Highlight the goal-oriented and performance-focused aspect of the products.
• •Emphasize the quality and trustworthiness of the brand.
• •Provide direct and informative content about product benefits and usage.
• •Incorporate the brand's values of passion, discipline, quality, inspiration, and growth into the copywriting.

Social Perception

A trustworthy and quality-driven brand known for helping customers achieve their fitness goals, inspired by the founder's personal journey and commitment to excellence.

Copy Examples

• •"Fueled by passion, driven by discipline. Just like our founder, Jaime Vargas Caks, SHAKS is committed to helping you achieve your fitness goals."
• •"Experience the SHAKS difference. Quality supplements designed to enhance your performance and support your journey."
• •"Unlock your potential with SHAKS. From proteins to pre-workouts, we provide the tools you need to succeed."
• •"Inspired by a legacy of competitive success, SHAKS delivers premium fitness products you can trust."
• •"Join the SHAKS community. Together, we strive for growth, ambition, and a passion for fitness."