Brand Tone

Independent & Local, Community-Oriented & Engaging, Literary & Knowledgeable, Friendly & Welcoming, Established & Resilient

Brand Values

• •Love of Reading & Literature
• •Community Support
• •Independence
• •Customer Connection
• •Local Identity

Best Practices

• •Emphasize "Local" and "Independent": Consistently weave in the message of being a local, independent Missoula bookstore. This differentiates it and fosters community pride.
• •Maintain a Conversational and Friendly Voice: Whether on social media, email newsletters, or website copy, use language that is approachable, warm, and engaging, reflecting the in-store experience.
• •Showcase Community Involvement: Regularly highlight author events, local partnerships, and community stories. This reinforces the value of being a community hub.
• •Balance Literary Credibility with Accessibility: While the name "Shakespeare" implies a high literary standard, ensure the communication makes all readers feel welcome, from casual browsers to avid scholars. The playful "Garthazon" is a good example of this balance.
• •Be Authentically Missoula: Incorporate local flavor and references where appropriate, reinforcing its identity as a Missoula institution and its connection to the "Hip Strip" and the unique character of the town.

Social Perception

Valued Local Institution, Great Selection & Atmosphere, Community Hub, Supportive of Local Arts, Recognised Missoula bookstore

Copy Examples

• •Headline: Your Next Story Starts Here. Body: Explore worlds, meet new authors, and find your next favorite read right here on Missoula's Hip Strip. Shakespeare & Company Books – proudly independent since 1998. Call to Action: Visit Us Today!
• •Headline: More Than Just Books. It's a Community. Body: Join us for author signings, local events, and the timeless joy of discovery. We're your community bookstore, Missoula. Call to Action: See Upcoming Events!
• •Headline: Real Books. Real People. Real Missoula. Body: In a world of clicks, find a real connection. Browse our shelves, chat with our knowledgeable staff, and support your local independent bookstore. Call to Action: Discover Our Collection.
• •Headline: From Montana Authors to Global Tales. Body: We curate a world of stories, featuring local talents and international bestsellers. Plus, unique gifts, journals, and cards for every book lover. Call to Action: Shop "Garthazon" Online or In-Store!
• •Headline: Unplug. Unwind. Read. Body: Escape into the pages of a good book. Shakespeare & Company offers a welcoming haven for readers on the banks of the Clark Fork. Call to Action: Find Your Quiet Corner.