Brand Tone

fun, youthful, playful, and creative

Brand Values

• •Creativity and Personalization
• •Fun and Playfulness
• •Individuality and Self-Expression
• •Customer Connection
• •Gift-Worthiness

Best Practices

• •Embrace Emojis and Enthusiasm: Use emojis strategically to add personality and excitement. Don't be afraid of exclamation points to convey genuine enthusiasm, but use them judiciously to avoid sounding overwhelming.
• •Use Youthful & Relatable Language: Incorporate current slang or phrases popular with a younger demographic (authentically). Keep sentences relatively short and punchy. Avoid overly formal or technical jargon.
• •Focus on "You" and "Your": Center the copy around the customer and their ability to personalize and express themselves. Highlight the benefits of creativity and fun for them.
• •Encourage Interaction and User-Generated Content: Ask questions, invite customers to share their designs, and use hashtags to build community. This reinforces the creative and social aspect of the brand.
• •Keep it Playful and Lighthearted: Inject humor where appropriate and maintain a positive, upbeat vibe throughout all communications. The product is about fun, so the copy should reflect that.

Social Perception

Generally positive, highlighting the cuteness, uniqueness, and gift-ability of the products. The DIY aspect is also seen as fun and engaging for beginners.

Copy Examples

• •Headline: ✨ Shake Up Your Style! ✨ Your Phone's BFF is Here. Body: Don't just protect your phone, make it POP! Create your own Shaker Case with your fave pics, charms that dance, and all the glitter you can handle. Get ready for some serious phone envy! #ShakerCase #DIYStyle #PhoneCandy
• •Headline: Obsessed is an understatement. 😍 Body: Turn your memories into a daily dose of joy! Our custom Shaker Cases let you carry your fur babies, besties, or that epic vacay pic right in your hand. What will you put in yours? Show us! 👇 #CustomCase #PhotoLove #ShakerNotStirred
• •Headline: Unleash Your Inner Artist! 🎨📱 Body: Grab our DIY Phone Case Kit and let your creativity run wild! Everything you need to design a one-of-a-kind masterpiece that screams YOU. Perfect for a crafty afternoon or a unique gift! #DIYPhoneCase #CraftyVibes #PersonalizedPerfection
• •Headline: Warning: May Cause Extreme Happiness. 😉 Body: Our Shaker Cases are more than just cute – they're an instant mood booster! Watch those charms swirl and let the good vibes flow. Tag a friend who needs this in their life! #FunPhoneCase #GlitterObsessed #HappyVibesOnly
• •Headline: Your Vibe. Your Case. Your Rules. ✌️ Body: Stop scrolling for the perfect case – create it! With Shaker Cases, you’re the designer. Upload your snaps, pick your charms, and make some magic. It’s easy, fun, and oh-so-you! Shop now and let's get shaking! #ShakerSquad #UniqueGifts #ExpressYourself