Tono de Marca

Aspirational yet accessible, blending elegance with a personal, modern touch.

Valores de Marca

• •Uniqueness and Self-Expression
• •Quality and Craftsmanship
• •Empowerment and Inspiration
• •Timeless Elegance with a Modern Twist
• •Customer Connection
• •Passion

Mejores Prácticas

• •Always Emphasize "Shine" and Empowerment: Consistently weave in themes of radiance, confidence, and how the jewelry makes the wearer *feel*.
• •Balance Elegance with Modernity: Use sophisticated language but keep it fresh and relatable. Avoid overly stuffy or overly casual phrasing. Highlight both the timeless appeal and the contemporary design elements.
• •Incorporate the Founder's Touch (Authenticity): Periodically reference Shaked Balas's passion and design philosophy to reinforce the personal, handcrafted nature of the brand. This builds trust and a unique connection.
• •Speak to Self-Expression: Frame jewelry as a tool for showcasing individuality and personal stories. Use inclusive language that invites customers to find pieces that resonate with their unique style.
• •Maintain Visual and Textual Cohesion: Ensure the tone of the copy aligns with the visual aesthetic (clean, modern, inspiring). Use emojis thoughtfully on platforms where appropriate (like Instagram, TikTok) to add personality without undermining the elegance. Ensure consistency in key brand phrases across all channels.

Percepción Social

Stylish, modern, and personal. The founder's active presence on platforms like TikTok and Instagram likely fosters a sense of connection and authenticity with the audience.

Ejemplos de Copy

• •SHAKS: Your Shine, Uniquely Defined. Discover jewelry that tells your story.
• •Elegance isn't just a look, it's a feeling. Our latest collection is here to empower your every moment. ✨ Which piece speaks to your soul? #ShaksJewelry #TimelessModern #SelfExpression
• •More than an accessory, it's a whisper of confidence. Handcrafted with meticulous care, this sterling silver necklace features a [unique element, e.g., freshwater pearl, modern charm] that catches the light and elevates your everyday. Designed by Shaked Balas to inspire your inner radiance.
• •✨ Unlock Your Sparkle: The New Collection from SHAKS Has Arrived!
• •Searching for jewelry that’s as unique as you are? SHAKS offers handcrafted pieces that blend timeless elegance with a fresh, modern edge. Made with passion, designed to inspire. Shop now and find your signature shine! Worldwide shipping available. #ShaksStyle #HandcraftedJewelry #IsraeliDesign