Brand Tone

authentic, confident, and rooted in street culture

Brand Values

• •Authenticity
• •Quality & Durability
• •Timelessness & Style
• •Self-Expression & Individuality
• •Community & Cultural Connection
• •Value/Affordability
• •Perseverance & Growth

Best Practices

• •Stay Rooted in Street Culture
• •Emphasize Quality & Durability Confidently
• •Prioritize Authenticity Over Hype
• •Speak Directly and Honestly
• •Foster a Sense of Community

Social Perception

Positive Perception for Quality and Durability, Appreciation for Streetwear Authenticity & Style, Good for Customization, Celebrity/Influencer Association, Mixed Feedback on Sizing and Consistency, Generally Good Value, Community Connection

Copy Examples

• •Headline: Built to Last. Styled by You. Body: Forget the hype. Shaka Wear delivers the real. Our heavyweight tees aren't just clothing, they're the foundation. Durable, timeless, and ready for your mark. This is streetwear that doesn’t quit.
• •Social Media Post: Still Chasing Trends? We’re Building Classics. Caption: Since 2001, we’ve been about quality that speaks for itself. No shortcuts, no sell-outs. Just premium heavyweight gear inspired by the streets, for the streets. #ShakaWear #StreetwearOriginals #HeavyweightCulture
• •Product Description Snippet (for Max Heavyweight Tee): This isn't your average tee. This is the Max Heavyweight – the OG that set the standard. 100% cotton, built like it means it, with a fit that’s all street. Wear it hard, wear it true.
• •Email Subject: Real Ones Know. Body: You don’t need flashy logos when your quality makes the statement. Shaka Wear is for those who get it. Heavyweight essentials, authentic L.A. vibe. No compromise. Shop the collection that’s always been about the culture.
• •Blog Post Intro Snippet: The streets don't lie. Neither does your gear. We’re stripping it back to what matters: raw quality, undeniable comfort, and the power of authentic self-expression. This isn't just fashion; it's a mindset.