Brand Tone

Friendly and Welcoming, Authentic and Cultural, Relaxed and Casual, Vibrant and Joyful

Brand Values

• •Aloha Spirit
• •Authenticity
• •Quality Craftsmanship
• •Customer Satisfaction
• •Supporting Local
• •Preserving Heritage

Best Practices

• •Embrace 'Aloha' Authentically: Consistently use 'Aloha' for greetings and 'Mahalo' for thanks. Infuse the copy with warmth, friendliness, and a welcoming spirit that reflects the genuine meaning of Aloha – not just as a tagline, but as a feeling.
• •Highlight 'Made in Hawaii' & Local Connection: Regularly emphasize the Hawaiian origin of the products and the brand's connection to local artisans and culture. This reinforces authenticity and supports the value of preserving heritage.
• •Use Evocative, Sensory Language: Describe products and the Hawaiian lifestyle using words that evoke the sights, sounds, and feelings of being in Hawaii (e.g., 'island breeze,' 'vibrant hibiscus,' 'sun-drenched shores,' 'comfy fit').
• •Maintain a Relaxed, Positive Vibe: Keep the language upbeat, positive, and casual. Avoid overly formal or corporate jargon. The 'Shaka' itself represents a relaxed, positive attitude – let the copy mirror this.
• •Engage with an ʻOhana (Family) Feel: Address the audience in a way that fosters a sense of community and family. Use inclusive language and show appreciation for customers as if they are part of the extended Shaka Time Hawaii family. Showcase user-generated content when possible to build this connection.

Social Perception

Positive Customer Experiences, Authentic Representative of Hawaiian Culture, Trustworthy, Family-Oriented, Embodiment of 'Shaka'

Copy Examples

• •Homepage Banner: 'Wrap Yourself in Aloha. 🌺 Authentic Hawaiian shirts, dresses, and family outfits, crafted with love right here in Hawaii. Feel the spirit of the islands. Shop Shaka Time.'
• •Social Media Post (Instagram - featuring a family in matching outfits): 'Making memories, island style! ✨ There's nothing like sharing the warmth of Aloha with your ʻohana (family). Our vibrant, comfy matching outfits are made in Hawaii, perfect for your adventures or just bringing a piece of paradise home. #ShakaTimeHawaii #MadeInHawaii #AlohaWear #FamilyMatching #HawaiianStyle'
• •Product Description (for an Aloha shirt): 'Catch the island breeze in our [Product Name] Aloha Shirt. 🌴 Expertly crafted in Honolulu with breathable cotton, its [describe print, e.g., vibrant hibiscus print] tells a story of Hawaiian shores. Perfect for a luau, a relaxed weekend, or anytime you want to carry the genuine Aloha spirit with you. It's more than a shirt, it's Shaka Time.'
• •Email Subject Line for a Promotion: 'A Little Aloha Just For You! 🤙 Special Savings Inside...'
• •"About Us" Snippet: 'Since 1991, Shaka Time Hawaii has been sharing the heart of the islands, one authentic Aloha shirt and dress at a time. From our home in Honolulu, we're dedicated to quality, local craftsmanship, and keeping the genuine spirit of Aloha alive. Mahalo for supporting our local Hawaiian business!'