Brand Tone

Commercial and Informative, Accessible and Inclusive, Service-Oriented, Professional (for wholesale/distribution)

Brand Values

• •Quality and Comprehensiveness: To provide high-quality, comprehensive beauty solutions.
• •Customer Satisfaction: Committed to delivering high customer satisfaction through exceptional service, premium products, and an enjoyable shopping experience at a good price-to-value ratio.
• •Partnership and Collaboration: To build long-lasting partnerships with suppliers and serve as an exclusive distributor for international brands.
• •Team Success and Respect: To share success with dedicated team members and foster a diverse, dynamic work environment where creativity and hard work are rewarded, and respect for diversity is paramount.
• •Corporate Citizenship: To uphold the values of good corporate citizenship within the community.
• •Innovation and Variety: Continuously expanding product variety and launching new products to offer the latest beauty innovations.

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., commercial, accessible, informative, helpful), and style. Include "do's and don'ts" for language, specific keywords, and the overall feeling to convey. This ensures anyone creating content understands the desired voice.
• •Prioritize Clarity and Information: Given the wide product range, ensure copy is clear, concise, and provides essential information about products, benefits, and brand offerings. Avoid overly technical jargon unless targeting a professional audience specifically.
• •Emphasize Variety and Inclusivity: Consistently highlight the extensive range of products catering to diverse needs and preferences, reinforcing the "one-stop shop" and "beauty for all" aspects.
• •Maintain a Professional yet Approachable Demeanor: Especially when addressing both retail customers and wholesale partners, balance professionalism with an accessible and helpful tone. The communication should be inviting for individual shoppers and credible for business partners.
• •Regularly Audit Content: Periodically review website copy, social media posts, and marketing materials to ensure they align with the established brand voice and values. This helps catch any inconsistencies and allows for refinement as the brand evolves.

Social Perception

A One-Stop Beauty Destination, A Significant Player in the GCC Beauty Market, Customer-Focused

Copy Examples

• •Headline: Unlock a World of Beauty: Explore 10,000+ Products at ShaimaBeauty.ae! Body: From everyday essentials to luxury treats, find all your favorite haircare, skincare, makeup, and nail brands in one place. Shop now and discover your next beauty obsession! #ShaimaBeauty #UAEShopping #BeautyHaul
• •Headline: Beauty Professionals & Retailers: Partner with Shaima Beauty for Unbeatable Wholesale Access! Body: Elevate your business with Shaima Beauty, your trusted wholesale partner in the GCC. Access over 600 leading international brands and 10,000+ SKUs. Contact us today for exclusive distributor opportunities and wholesale pricing. #ShaimaBeautyWholesale #BeautyDistribution #GCCBeauty
• •Headline: Your Beauty. Your Rules. Endless Choices at ShaimaBeauty.ae. Body: We believe everyone deserves to feel beautiful. That's why we offer a diverse range of products to suit every style, need, and budget. High-quality beauty, exceptional service, and great value – that's the Shaima Beauty promise. #InclusiveBeauty #BeautyForAl l #ShaimaBeautyValues
• •Headline: Fresh Beauty Drops! Discover the Latest Arrivals at ShaimaBeauty.ae. Body: Stay ahead of the trends! We're constantly updating our collection with the newest and most innovative beauty products from around the globe. Check out what's new this week and give your beauty routine an upgrade! #NewArrivals #BeautyInnovation #MustHaveBeauty
• •Headline: Quality You Can Trust, Service You’ll Love. That's ShaimaBeauty.ae. Body: Our mission is simple: to provide you with high-quality beauty solutions and an exceptional shopping experience. Have a question? Our dedicated team is here to help! #CustomerService #QualityBeauty #YourBeautyPartner