Brand Tone

Empowering, Inspirational, and Professional

Brand Values

• •Empowerment
• •Authenticity
• •Resilience
• •Heritage
• •Growth

Best Practices

• •Lead with Empowerment: Every piece of copy, from a button to a blog post, should aim to make the reader feel capable and powerful. Use active, inspiring language.
• •Weave in the Personal Narrative: Consistently reference aspects of Shah S. Sahota's unique journey asher heritage, her past careers, her challenges. This builds authenticity and distinguishes the brand.
• •Maintain a Professional Foundation: While inspirational, the tone must always remain professional and credible. Avoid overly casual slang or grammar that could undermine her authority as a coach.
• •Speak Directly to the "Ambitious Woman": Use "you" and "your" to create a direct conversation with the target audience. Acknowledge their specific challenges and aspirations in the copy.
• •Balance Aspiration with Action: The copy should not only sell a dream but also provide a clear, actionable next step. Whether it's downloading a guide, buying a kit, or applying for coaching, the path forward must always be clear.

Social Perception

As a Mindset and Business Coach, she is perceived as a knowledgeable and motivational figure for female entrepreneurs. As an Author, she is seen as a voice for Punjabi-American women, exploring cultural themes with a blend of modern and traditional viewpoints. Overall, the brand is perceived as purpose-driven and multifaceted.

Copy Examples

• •Stop dreaming, start building. You have the ambition. You have the vision. But the path from idea to income feels overwhelming. Our Ultimate Digital Product Starter Kit isn't just a guide; it's the roadmap we used to build a six-figure business from the ground up. Step into your power as a CEO. #FemaleEntrepreneur #BusinessCoach #DigitalProducts
• •Unlock Your Six-Figure Mindset. What's the one thing holding you back from the success you deserve? It's not your work ethic asit's your mindset. Download our free guide, "5 Mindset Shifts for Ambitious Women," and start reprogramming your thoughts for abundance and achievement.
• •Your story is your strength. I used to think my background was a hurdle. Now I know it's the source of my power. From my roots in Punjab to navigating the frontlines as a nurse, every challenge has been a lesson in resilience. Your journey has equipped you with a unique strength. In our 1:1 coaching, we'll uncover that power and turn it into your business's greatest asset. Are you ready to own your story?
• •The world needs that business you can't stop thinking about. For the woman who spends her 9-to-5 dreaming of her 5-to-9. For the one with a brilliant idea and a notebook full of plans. It as's time. Our CEO Mentorship program is designed to turn your ambition into action and your passion into profit. Apply now. Your future self will thank you.
• •They told me to choose one path. Be a nurse. Be a writer. Be an entrepreneur. Why not be all of it? Your power isn't in fitting into a box. It's in building your own. What boxes are you breaking out of today? (Poll: "Ready to Build" / "Still Planning")