Brand Tone

Enchanting, Luxurious, Sensual, Approachable, and Appreciative

Brand Values

• •Storytelling & Heritage
• •Quality & Craftsmanship
• •Sensory Experience & Emotion
• •Customer Satisfaction & Connection
• •Discovery & Individuality

Best Practices

• •Embrace Storytelling: Consistently weave the narrative of Shahrazade and the exotic, enchanting origins of Arabian perfumery into product descriptions, social media posts, and website content. Use evocative language that paints a picture and sparks imagination.
• •Maintain a Lexicon of Luxury and Sensuality: Utilize a consistent set of keywords and descriptive adjectives that reinforce the brand's luxurious, sophisticated, and sensual nature (e.g., opulent, enchanting, velvety, rich, alluring, mysterious, decadent, golden, silken).
• •Focus on the Experiential: Describe not just the notes of the perfume, but the feelings, memories, and experiences they evoke. How does the scent make one feel? Where does it transport them?
• •Visually Align Tone: Ensure that all visual content (photography, videography, website design) complements the enchanting and luxurious tone of the copy. Think rich colors, elegant imagery, and captivating visuals.
• •Engage Authentically: While maintaining a sophisticated tone, interact with the audience in a warm, appreciative, and knowledgeable manner, reinforcing the brand's passion for fragrance and commitment to customer experience. Share customer testimonials that echo the brand's desired perception.

Social Perception

Perceived as Luxurious and High Quality, Associated with Sweet, Gourmand, and Alluring Scents, Seen as Unique and Niche, Considered Good Value by Some, Engaging and Responsive

Copy Examples

• •Headline: Shahrazada: Unveil Your Own Thousand and One Nights. Body: Each spray, a whisper of ancient tales and exotic spice. Let caramel sweetness and velvety vanilla weave a story of enchantment on your skin. Discover the legend. Call to Action: Experience Shahrazada.
• •Headline: More Than Perfume. It's an Arabian Dream. Body: Journey to spice-laden bazaars and moonlit oases with our curated collection of niche Arabian scents. Shahrazada offers an escape, a luxurious indulgence for the senses. Call to Action: Find Your Signature Story.
• •Headline: The Allure of the Orient, Bottled. Body: Indulge in the opulent embrace of Shahrazada. Rich caramel, sensuous white flowers, and a warm whisper of musk create an unforgettable aura of sophistication and mystery. Call to Action: Shop Niche Perfumes.
• •Headline: Where Luxury Meets Legend. Body: Inspired by the timeless tales of a Persian queen, Shahrazada perfumes are crafted for those who appreciate the art of fine fragrance. Let each note tell your unique story of elegance and passion. Call to Action: Explore the Collection.
• •Headline: Your Invitation to a World of Enchanting Aromas. Body: From the sweet delight of gourmand notes to the deep allure of oriental spices, discover a scent that speaks to your soul. At Shahrazada, your olfactory adventure awaits. Call to Action: Discover Shahrazada Today.