Brand Tone

Aspirational yet Accessible, Youthful and Trendy, Empowering and Confident, Helpful and Engaging, Enthusiastic and Passionate

Brand Values

• •Quality at an Affordable Price
• •Innovation and Trend-Awareness
• •Inclusivity and Diversity
• •Self-Expression and Confidence
• •Community Engagement

Best Practices

• •Know Your Audience Deeply: Understand their language, aspirations, pain points, and what excites them about beauty. Use slang and references that resonate but avoid alienating broader segments.
• •Stay True to Your Values: Ensure all copy, from product descriptions to social media captions, reflects the core values of quality, affordability, self-expression, and inclusivity. If you claim to be empowering, your language should lift people up.
• •Embrace Visual Storytelling, Supported by Words: As a beauty brand, visuals are key. The copy should complement and enhance the imagery, adding context, emotion, or a call to action that aligns with the visual tone. For instance, if the image is bold and vibrant, the copy should be energetic.
• •Be Consistent Across All Channels: Whether it's a tweet, an Instagram caption, a website product description, or a customer service email, the underlying tone should feel familiar. Create a simple style guide for common phrases, emojis (if appropriate for the channel), and the general feel of the communication.
• •Engage Authentically and Listen: Respond to comments and messages in a way that reinforces your brand tone (e.g., friendly and helpful). Pay attention to how your community talks and adapt your language to be more relatable, without losing your brand's unique voice. Use User-Generated Content (with permission) and reflect the enthusiasm of your customers.

Social Perception

Generally, Shahd Beauty is perceived as a go-to brand for trendy and affordable makeup in its target market (primarily the UAE and surrounding regions). Customers appreciate the product variety and the visual appeal of the brand.

Copy Examples

• •✨ NEW DROP ALERT! ✨ Get ready to unleash your inner artist with our latest 'Desert Mirage' eyeshadow palette! 🎨 12 ultra-pigmented shades inspired by the golden hour glow. Blendable, buildable, and oh-so-dreamy. Who's ready to create some magic? 😉 #ShahdBeauty #NewCollection #DesertMiragePalette #MakeupMagic #AffordableGlam
• •Tired of compromising on quality or price? 💁‍♀️ At Shahd Beauty, we believe everyone deserves to feel fabulous! Discover high-performance makeup and skincare that’s kind to your wallet and amazing on your skin. Born in the UAE, loved by beauty enthusiasts everywhere. Shop now and find your new favorites! 💖 [Link to Website] #ShahdBeautyAE #BeautyOnABudget #UAEBeauty #ConfidenceBoost
• •Watch how I get this full glam look using ONLY Shahd Beauty faves! 😍 Full tutorial dropping on YouTube tonight! 🤫 What look should I do next? 👇 #ShahdBeauty #GRWM #MakeupTutorial #ViralMakeup #BeautyHacks
• •Treat Yourself! 🎉 Enjoy 20% OFF all lipsticks this week only. Pucker up with bold mattes, juicy glosses, and creamy satins. Your perfect pout is just a click away! 💋 Shop the sale now! #ShahdBeautySale #LipstickLover #LimitedTimeOffer
• •Hey Beauty! ✨ Your Next Glam Look Awaits (Plus a Little Treat Inside!) Body Snippet: We're always cooking up something new to help you shine! Check out our latest arrivals and rediscover your Shahd Beauty favorites. As a thank you for being part of our amazing community, here's a special 15% off your next order. Go on, express yourself! 😉