Brand Tone

Elegant, Sophisticated, Modern, Trendy, Aspirational, Worldly, Customer-centric, Helpful, Passionate

Brand Values

• •Quality & Craftsmanship
• •Style & Design Excellence
• •Customer Satisfaction
• •Comfort & Luxury
• •Transformation & Inspiration
• •Harmonious Living

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of SHAGHAF HOME's tone (Elegant, Aspirational, Passionate, Modern, Customer-centric). Include approved vocabulary, 'do's and don'ts,' and examples of on-brand and off-brand copy.
• •Focus on 'Shaghaf' (Passion): Infuse copy with language that evokes emotion, inspiration, and a love for creating beautiful living spaces. Connect the products to the feeling and lifestyle they enable.
• •Highlight Quality and Exclusivity: Use descriptive adjectives that convey luxury, craftsmanship, and unique design without being overly ostentatious. Words like 'curated,' 'exclusive,' 'premium,' 'handpicked,' and 'artisanal' (where appropriate) can be effective.
• •Emphasize the Customer's Dream: Frame product benefits around helping the customer achieve their ideal home and express their personal style. Focus on transformation and creating a unique ambiance.
• •Maintain Consistency Across All Channels: Ensure the brand voice is consistent across the website, social media posts (captions, stories, ads), email marketing, app notifications, and customer service interactions. Regularly review content to ensure alignment.

Social Perception

Positive, Reliable, Unique & Eye-Catching, Good Value (for the quality and design)

Copy Examples

• •Headline: Discover the Art of Living. Explore SHAGHAF HOME. Body: Your home is a canvas. Express your passion with our curated collection of furniture and decor, designed to transform your space into a sanctuary of style and comfort. Find pieces that speak to your soul. Call to Action: Shop the Collection.
• •Headline: Elevate Your Everyday with SHAGHAF HOME. Body: It's more than just furniture; it's a feeling. Experience the perfect blend of modern design and timeless elegance that turns moments into cherished memories. Let your home tell your story. Call to Action: Find Your Inspiration.
• •Headline: Where Passion Meets Design. Body: At SHAGHAF HOME, every piece is chosen with passion, crafted with care, and designed to inspire. Create a home that reflects your unique taste and a lifestyle you adore. Call to Action: Explore New Arrivals.
• •Headline: The Essence of a Dream Home, Delivered. Body: From statement lighting that captivates to luxurious textiles that invite, discover accessories that add another dimension to your dream house. Experience swift delivery and exceptional quality. Call to Action: Shop Home Accessories.
• •Headline: Curated for a Worldly Taste. Designed for Your Home. Body: SHAGHAF HOME brings you an exclusive online boutique filled with premium home accessories for those who appreciate global design and chic, luxury living. Build the home you've always envisioned. Call to Action: Visit Our Boutique.