Brand Tone

Friendly, Approachable, Community-Oriented, Reliable, Professional, Knowledgeable, Helpful, Proud

Brand Values

• •Quality Craftsmanship
• •Customer Service Excellence
• •Community Focus
• •Integrity & Reliability
• •Versatility ("One-Stop Shop")

Best Practices

• •Emphasize Community Connection: Always highlight involvement with local events, businesses, and schools. Use local landmarks or colloquialisms where appropriate (but naturally).
• •Be Approachable and Friendly: Use contractions (e.g., "we're," "let's"), positive language, and a conversational style. Respond to comments and messages with warmth and helpfulness.
• •Showcase Expertise with Humility: While highlighting the quality and range of services, avoid overly technical jargon. Focus on how your expertise benefits the customer (e.g., "We'll help you choose the perfect print method for your design").
• •Maintain Visual Consistency: Ensure that the visuals (photos, videos) accompanying the copy align with the friendly, quality-focused, and community-oriented image. Show real products, happy customers (with permission), and the local environment.
• •Adapt to the Platform, Not the Personality: While the style might vary slightly (e.g., more playful on TikTok, slightly more detailed on Facebook or the website), the core values of helpfulness, quality, and community should always shine through. The personality remains consistent even if the delivery is tailored.

Social Perception

Positive Local Reputation: Shafer Print Shop is perceived very positively within its local community. Customers praise their work for local schools, sports teams, and businesses. Trusted Partner: They are seen as a reliable partner for custom printing needs, valued for their helpfulness in the design process and consistent quality. Supportive of the Community: Their active participation in local events and promotion of local entities contribute to an image of a business that invests in its community. Quality and Service Provider: The most common themes in customer feedback are the high quality of the products and the excellent, friendly customer service.

Copy Examples

• •Facebook Post (New Product/Service): Hey Urbana! 👋 Getting ready for the [Local Event Name]? Let us help you stand out! From vibrant banners to custom tees, Shafer Print Shop is your one-stop shop for making a statement. Pop by or give us a call – let's make something great together! #UrbanaOhio #CustomPrint #CommunityPride #ShaferPrintShop
• •Instagram Caption (Showcasing a Project): Fresh off the press! 🔥 So proud to have worked with [Local Business/School Name] on their new [Product - e.g., team uniforms]. Don't they look sharp? We love supporting our amazing community! Got a project in mind? DM us! #ShaferPrintShop #CustomApparel #ScreenPrinting #UrbanaMade #ShopLocal
• •Website Homepage Snippet: Your Vision, Printed. For over 50 years, Shafer Print Shop has been Urbana's trusted partner for quality custom apparel, signs, and promotional products. We're a family business passionate about bringing your ideas to life with friendly service and expert craftsmanship. Let's create something memorable.
• •TikTok Video Idea (Voiceover/Text Overlay): (Video shows a quick, satisfying process of a t-shirt being printed) From your idea 💡 to this! ✨ Watch the magic happen at Shafer Print Shop. Need custom gear for your team, business, or event? We've got you covered! 😉 #PrintShopLife #CustomTees #BehindTheScenes #UrbanaOhio
• •Local Ad Copy: Shafer Print Shop: Dressing Urbana in Pride Since 1972. For all your custom screen printing, embroidery, and promotional needs, trust the local team that cares. Quality products, friendly faces. Visit us at [Address] or online at shaferprintshop.com!