Brand Tone

Nurturing & Encouraging, Natural & Pure, Approachable & User-Friendly, Sensory & Indulgent

Brand Values

• •Self-Love & Empowerment
• •Natural Ingredients & Clean Beauty
• •Gentle Efficacy
• •Health & Well-being
• •Cruelty-Free

Best Practices

• •Use 'you' and 'your' frequently to personalize the message, emphasizing self-love and natural beauty.
• •Explain why natural ingredients matter, highlighting the benefits of pure and gentle care for the skin.
• •Draw inspiration from personal stories and customer testimonials to create relatable content.
• •Incorporate sensory and indulgent language to evoke a sense of luxurious self-care.
• •Maintain a consistent tone of nurturing, natural, approachable, and sensory indulgence across all copywriting.

Social Perception

Positive product experience, good customer service

Copy Examples

• •Love the skin you're in.
• •Our [Product Name, e.g., I'm Melting Body Butter] is more than just a moisturizer; it's a daily ritual of self-care, made with the finest natural ingredients to leave your skin feeling impossibly soft and loved.
• •We're committed to cruelty-free products packed with nature's best, so you can care for your skin with confidence and grace.
• •Inspired by a personal journey to wellness, our products are designed to help you discover the transformative power of natural ingredients and the beauty of self-acceptance.
• •Get 15% off your first order with code FIRST15OFF.