Brand Tone

Trendy, Approachable, and Chic

Brand Values

• •Trend-Focused
• •Originality and Uniqueness
• •Customer-Centricity
• •Self-Expression
• •Quality and Timelessness

Best Practices

• •Embrace the 'It Girl' Persona: All copy should exude confidence and style. Use fashion-forward language and emojis to connect with a trendy audience.
• •Highlight Uniqueness: Continuously emphasize what makes SHAE different – the curated, unique, and eye-catching pieces. Use words like 'exclusive,' 'curated,' and 'one-of-a-kind.'
• •Foster Community: Continue to encourage user-generated content and interact with followers. Use inclusive language like 'our community' and feature customer photos regularly.
• •Stay Visually Cohesive: Ensure that the visual branding across all platforms matches the chic and trendy tone of the copy. High-quality, stylish imagery is crucial.
• •Be Approachable and Authentic: While chic, the tone should remain friendly. Respond to comments and DMs in a conversational manner, reflecting the brand's customer-centric value.

Social Perception

The brand is perceived as offering unique and stylish clothing, a go-to for 'girls night out or date night' attire, and fosters a positive, interactive community through active social media engagement and customer incentives.

Copy Examples

• •Stop scrolling. The new collection just dropped. 🔥 Discover looks designed to make you stand out. Link in bio to be the first to own it. #SHAEshop #NewCollection #ItGirl
• •Your search for the perfect weekend dress is over. Meet the 'Ottawa' dress – effortlessly chic and guaranteed to turn heads. Tap to shop. ✨ #SHAEstyle #DressToImpress
• •For the trendsetters. The rule-breakers. The fashion lovers. This is BY SHAE. Shop the latest looks now.
• •Tired of the same old styles? At SHAE, we curate unique, eye-catching pieces so you can express your true self. Discover timeless fashion with a modern twist. #BYSHAE #UniqueFashion
• •OOTD goals 😍 Rocking our new arrivals. Which look is your favorite? Let us know in the comments! 👇 #ShaeShop #OutfitInspo #TikTokFashion