Brand Tone

Youthful and Trendy, Confident and Bold, Helpful and Caring, Approachable and Engaging, Slightly Edgy/Playful

Brand Values

• •Quality and Protection
• •Affordability
• •Style and Fashion
• •Customer Satisfaction and Care
• •Functionality (Especially for Light Sensitivity)
• •Inclusivity/Versatility
• •Philanthropy (mentioned as a past value)
• •Empowerment

Best Practices

• •Understand Your Audience, Speak Their Language: Consistently use language, references, and humor that resonate with the 18-35 millennial and Gen Z demographic. This means staying updated on current trends and slang where appropriate, but without trying too hard.
• •Balance Boldness with Benefit: While the edgy, confident tone is key, always tie it back to the core benefits – superior darkness for light sensitivity, privacy, style, and UV protection. The "why" behind the "what."
• •Be Visually Consistent with Your Verbal Tone: Ensure the visuals (images, videos) accompanying the copy match the youthful, trendy, and sometimes edgy vibe. User-generated content and influencer collaborations can reinforce this.
• •Engage Authentically: When responding to comments or creating interactive content, maintain the approachable yet confident persona. Use emojis and a slightly informal style where appropriate, reflecting the TikTok and Instagram presence.
• •Prioritize Clarity on Value: While being stylish and trendy, ensure the core value propositions (affordability, quality protection, relief for light sensitivity) are clearly and consistently communicated across all platforms and product descriptions.

Social Perception

Positive for Darkness and Light Sensitivity Relief, Stylish and Affordable, Good Customer Service, Mixed on Durability and Actual Darkness Level, Effective for Privacy, Engaging on Social Media, Recognized Small Business

Copy Examples

• •Headline: Stop Squinting. Start Living. 🕶️ Our Super Dark Shades Block Out Everything But Good Times. Body: Tired of sun glare ruining your vibe? Or those pounding headacheS? ShadyVEU’s legendary dark lenses are here to rescue your eyes AND your style. Affordable, durable, and seriously cool. #ShadyVEU #SuperDark #HeadacheRelief #StreetStyleReady
• •Headline: Mystery Mode: Activated. 🌑 Privacy So Good, They’ll Wonder Who You Are. Body: Some things are better left unseen. Like your eyes when you’re not in the mood. ShadyVEU delivers ultimate privacy with lenses darker than your ex’s heart (kidding... mostly). Go incognito in style. #ShadyVEU #BlackoutShades #PrivacyPlease #EdgyEyewear
• •Headline: Own the Light (By Blocking Most Of It). ✨ Style That Speaks Volumes, Even When You Don’t. Body: Whether it's sensitive eyes or just a sensitive mood, our super dark collection has you covered. Get that designer look and serious protection without draining your wallet. Look good, feel better. #ShadyVEU #LightSensitivity #AffordableStyle #VisionProtection
• •Headline: TikTok Made You Look. 😎 ShadyVEU: Your Secret Weapon for Killer Looks & Zero Glare. Body: Join the #ShadyVEU crew and see what all the hype is about! Our super dark, stylish shades aren’t just a look, they’re a lifestyle. Perfect for outdoor adventures, festival vibes, or just looking effortlessly cool. What are you waiting for? #SunglassGameStrong #TrendyShades #UVProtection #MustHave
• •Headline: Adventure-Proof. Wallet-Friendly. Style-Approved. 🤘 Body: From shredding the slopes with our NOVA Goggles to chilling市区 with our iconic dark sunnies, ShadyVEU is built for your life. Quality protection, unbeatable prices, and styles that turn heads. Your eyes will thank you. #ShadyVEU #OutdoorGear #AffordableLuxury #ExpressYourself #KeepItShady