Brand Tone

adventurous, supportive, and value-driven, with a friendly and relatable approach

Brand Values

• •Customer Protection/Peace of Mind
• •Giving Back/Social Responsibility
• •Quality and Value
• •Adventure and Active Lifestyle
• •Customer-Centricity

Best Practices

• •Emphasize "We Got You": Consistently reinforce the core promise of the Lost/Broken Replacement Program and Lifetime Craftsmanship Warranty. Use supportive and reassuring language that highlights how the brand stands behind its products and customers.
• •Speak to the "Action-Seeker": Use active, energetic, and slightly informal language that resonates with an adventurous audience. Highlight durability and suitability for various activities.
• •Be Transparent About Value and Impact: Clearly communicate the quality of the polarized lenses and construction in relation to the affordable price point. Seamlessly integrate mentions of the charitable contributions (e.g., meals donated) to showcase the brand's commitment to social good.
• •Maintain a Relatable and Friendly Voice: Avoid overly corporate or technical jargon. Use a conversational and approachable tone, as if speaking directly to a friend who loves the outdoors. Incorporate humor where appropriate, similar to their ad campaigns.
• •Focus on the Solution, Not Just the Product: Frame the sunglasses and their features as solutions to common problems: fear of losing/breaking expensive eyewear, needing reliable shades for an active life, and wanting to support a company that gives back.

Social Perception

Customers generally perceive Shady Rays positively, frequently highlighting the value for money and the exceptional replacement policy as major draws. Many appreciate the durability for the price point and the clarity of the polarized lenses. The charitable aspect of the brand is also a positive factor for some consumers. The brand is seen as catering to an active, outdoor lifestyle.

Copy Examples

• •Dropped, sat on, or lost to the waves? No worries. With our Lifetime Warranty and Lost/Broken Replacement Program, your Shady Rays are always covered. Live hard. We got you.
• •Adventure-proof shades that don't break the bank. Polarized lenses, durable frames, and if life happens? We’ll replace ‘em. Plus, every pair helps fight hunger. Gear up and give back.
• •Why stress about your sunglasses? Our crazy-good replacement plan means you can focus on your next catch, your next trail, your next thrill. Shady Rays: Built for everything life throws at you.
• •See clearer, explore further. Premium polarized sunglasses designed for your active life. And the best part? Unbeatable protection that actually has your back. Get your pair today!
• •Join the Shady Rays family and stop overpaying for shades you’re afraid to actually use! Quality, style, and a promise to replace them if lost or broken. It's that simple.