Brand Tone

creative, expressive, and youth-oriented

Brand Values

• •Freedom of Expression
• •Indian Roots with a Global Vision
• •Environmental Consciousness
• •Customer-Centricity

Best Practices

• •Lead with Expression: Center all copy around the core value of "Freedom of Expression." Use active, empowering language that encourages customers to show off their personality.
• •Highlight Your Roots: Regularly incorporate the brand's Indian heritage and support for local artists in your messaging. This builds a unique brand story and fosters community connection.
• •Emphasize Eco-Friendly Practices: Consistently mention the use of water-based inks and sustainable materials. This appeals to environmentally conscious consumers and reinforces a key brand value.
• •Keep it Youthful and Engaging: Use a conversational and energetic tone. Ask questions in your social media captions and website copy to engage your audience and make the brand feel approachable.
• •Stay Authentic and True to Your Niche: Focus your messaging on the specific interests of your target demographics (gamers, nature lovers, etc.). This targeted approach ensures your copy resonates deeply with your intended audience.

Social Perception

The public perceives Shady Canvas as a reliable and high-quality local brand. The perfect 5.0 customer rating on Justdial, based on multiple reviews, points to a positive customer experience and satisfaction with both products and services. The brand is seen as a unique apparel startup from its region, offering distinctive designs.

Copy Examples

• •Wear the wilderness. Our Nature & Life collection is more than just a t-shirt; it's a statement. Crafted with 100% cotton and eco-friendly inks, because we love the planet as much as you do. Express your wild side.
• •Level up your wardrobe. From inside jokes to iconic symbols, our Gamer & Geeky tees are designed for the player in you. It’s not just clothing, it’s a power-up. What are you repping today?
• •Your vision, our canvas. Got an idea that’s too good to stay in your head? Bring it to life with a custom Shady Canvas tee. You’re the designer, we just make it wearable. Start creating.
• •From the heart of Prayagraj to your closet. Every Shady Canvas piece is proudly crafted on the banks of the Triveni Sangam, supporting local artists and our community. Wear a piece of home.
• •Don't just wear it. Express it. At Shady Canvas, we believe your style tells your story. With unique designs and eco-friendly materials, we give you the freedom to be you. What will you say today?