Brand Tone

friendly, helpful, and empowering

Brand Values

• •Sustainability/Eco-friendliness
• •Ease of Use/Convenience
• •Customer Empowerment/Inclusivity
• •Skin Health
• •Quality

Best Practices

• •Emphasize "Easy" and "Effortless": Continuously highlight how the product simplifies the makeup process and helps achieve desired looks without hassle.
• •Champion Sustainability: Regularly mention the eco-friendly benefits, the reusability factor, and the reduction of waste compared to disposable alternatives. Use hashtags like #ReuseBeatsSingleUse and #StopTheTapeTrend.
• •Maintain a Friendly & Approachable Voice: Use conversational language, emojis where appropriate (especially on social media), and address the audience directly (e.g., "you," "your").
• •Focus on Empowerment and Solutions: Frame the product as a tool that helps users achieve their beauty goals and feel good about their choices (both for their look and the environment).
• •Be Authentic and Relatable: Acknowledge common makeup struggles (like fallout or uneven liner) and present the product as a practical solution developed by fellow makeup users (the founding sisters).

Social Perception

Customers generally perceive the brand positively, viewing the Reusable Shadow Shield as a "life-saving product" and a "great tool." Many appreciate its effectiveness in preventing fallout and creating sharp lines, especially for winged eyeliner. The eco-friendly aspect and ease of cleaning are also well-received.

Copy Examples

• •Tired of messy eyeshadow fallout? ✨ Our Reusable Shadow Shield is here to save your look *and* the planet! Get flawless application, every time. #SustainableBeauty #MakeupMadeEasy
• •Winged liner goals? Achieved! 🙌 ShadowMoon makes a perfect flick effortless. Plus, you’re helping reduce waste with every use. Win-win! #EcoFriendlyMakeup #EyelinerOnPoint
• •Meet your new makeup BFF! 👯‍♀️ The ShadowMoon shield catches fallout, guides your liner, and even soothes puffy eyes. Simplify your routine and show the Earth some love. 💖 #ReusableBeauty #BeautyHacks
• •Say goodbye to single-use makeup tape and hello to a cleaner routine! 👋 Our silicone shield is gentle on your skin and the environment. Easy to use, easy to clean, easy to love. #ShadowMoonBeauty #ConsciousBeauty
• •Unleash your inner makeup artist without the mess! Our Reusable Shadow Shield gives you the confidence to experiment with bold looks, knowing cleanup is a breeze and you're making a sustainable choice. 🌿 #CreativeMakeup #ZeroWasteBeauty