Tono de Marca

empowering, sophisticated, and body-positive

Valores de Marca

• •Empowerment and Confidence
• •Inclusivity
• •Quality and Performance
• •Fashion-Forward Design
• •Customer-Centricity

Mejores Prácticas

• •Lead with "Empowerment": Every piece of copy should aim to inspire confidence. Use strong, active verbs and focus on how the customer will feel (e.g., "powerful," "confident," "unstoppable") rather than just what the product does.
• •Balance "Fashion" and "Function": Always mention both the stylish, sophisticated design and the high-performance, technical aspects of the fabric. Phrases like "fashion-forward function" or "style that performs" encapsulate the brand's core.
• •Maintain a Premium Tone: Avoid slang, overly casual language, or deep discounts that could devalue the brand's premium positioning. The language should be elegant, clean, and sophisticated.
• •Weave in the Founder's Story: Subtly referencing the "why" behind the brand—a founder's quest for better, more inclusive activewear—adds authenticity and resonates with customers who share that frustration.
• •Speak Directly to the Target Woman: Address a "knowledgeable, sexy and sophisticated" customer who understands and values "quality, cut and fabric." Acknowledge her intelligence and her desire for products that meet her high standards, both in the gym and out.

Percepción Social

The brand is seen as a high-quality, stylish, and comfortable option in the activewear market, positioned as a premium product with a focus on size inclusivity. It's perceived as a thoughtful, female-founded brand that successfully combines performance with a sexy and sophisticated aesthetic.

Ejemplos de Copy

• •Design that empowers. Fabric that performs. Your workout is a celebration of your strength—dress for the occasion. Our collection is crafted to move with you, support you, and make you feel unstoppable. #ShadiActivewear #EmpowerInStyle #LuxuryActivewear
• •Beyond the Workout. We believe activewear should be as dynamic as you are. Fusing high-performance, moisture-wicking technology with a fashion-forward edge, so you can go from the studio to the street with confidence. #PerformanceMeetsStyle
• •Tired of activewear that doesn't fit, doesn't perform, and doesn't inspire? So were we. SHADI ACTIVEWEAR was born from a desire for something better—for clothing that honors every woman's shape and ambition. Rediscover how it feels to be truly confident in your gear. Explore our latest collection.
• •For every stretch, every rep, every victory. We design activewear for real women with real ambitions. Experience the perfect fusion of supportive, technical fabric and a sophisticated silhouette. It's time to love your workout wear. Shop now.
• •Engineered to feel like a second skin. The Embrace Legging is crafted from our signature moisture-wicking fabric that sculpts and supports without restriction. The high-waisted, stay-put design and meticulous seam work ensure total confidence, whether you're in a deep yoga pose or a high-intensity interval. This isn't just a legging; it's a piece of armor for your active life.