Brand Tone

Aspirational & Stylish, Friendly & Approachable, Youthful & Trendy, Proudly Norwegian, Value-Oriented

Brand Values

• •Quality
• •Customer Satisfaction
• •Norwegian Identity & Design
• •Accessibility & Value
• •Trendiness

Best Practices

• •Embrace "Norskhet" (Norwegian-ness) Authentically: Consistently use Norwegian in communications. Weave in references to Norwegian lifestyle, nature, and seasons where relevant. Highlight "Norsk Design" as a key differentiator.
• •Maintain a Balance of Stylish and Approachable: Use sophisticated visuals but keep the language friendly, inviting, and easy to understand. Avoid overly technical jargon.
• •Be Visual-First, Words-Support: Let the high-quality imagery do much of the talking, especially on Instagram and the website. Copy should complement and enhance the visuals, not overpower them.
• •Stay Youthful and Current (especially on TikTok and Instagram): Use relevant hashtags, engage with trends (authentically), and encourage user-generated content to foster a sense of community.
• •Reinforce Value and Trust: Clearly communicate price advantages, sales, fast delivery, and customer service availability to build trust and encourage purchases. Address customer feedback transparently if possible, given the mixed reviews.

Social Perception

Stylish and modern, associated with Norwegian lifestyle, emerging brand, local Norwegian option for trendy and affordable sunglasses.

Copy Examples

• •Instagram Post (Image: Model wearing sunglasses on a sunny fjord): "Solen skinner på norske fjorder! ☀️ Våre [Sunglass Model Name] solbriller – designet i Norge for dager som disse. Perfekt stil, full UV-beskyttelse. Finn din favoritt på shadez.no! #ShadezNorge #NorskDesign #Solbriller #Sommerfølelse" (Translation: "The sun is shining on Norwegian fjords! ☀️ Our [Sunglass Model Name] sunglasses – designed in Norway for days like these. Perfect style, full UV protection. Find your favorite at shadez.no! #ShadezNorge #NorwegianDesign #Sunglasses #SummerFeeling")
• •Facebook Ad (Focus on Value & New Collection): "NY KOLLEKSJON! ✨ Se freshe ut uten å tømme lommeboken. Shadez Norge gir deg trendy solbriller av høy kvalitet til priser du vil elske. Rask levering fra vårt lager i Larvik! Se alle nyhetene her: [Link] #Shadez #SolbrillerTilAlle #NorskNettbutikk #GodPris" (Translation: "NEW COLLECTION! ✨ Look fresh without emptying your wallet. Shadez Norge offers you trendy, high-quality sunglasses at prices you'll love. Fast delivery from our warehouse in Larvik! See all new arrivals here: [Link] #Shadez #SunglassesForAll #NorwegianOnlineStore #GoodPrice")
• •TikTok Video Caption (Short, punchy, trend-focused): "Weekend vibes with Shadez! 😎 Hvilken stil er din? Vis oss! #ShadezNorge #SolbrilleChallenge #Helg #NorskStil" (Translation: "Weekend vibes with Shadez! 😎 Which style is yours? Show us! #ShadezNorge #SunglassChallenge #Weekend #NorwegianStyle")
• •Website Banner (Promoting a Sale): "SOLSKINNSALGET ER HER! 🌤️ Opptil 50% på utvalgte Shadez – norsk design som beskytter og imponerer. Begrenset tid – sikre deg dine favoritter nå! #ShadezSale #NorskDesign #Solbriller" (Translation: "THE SUNSHINE SALE IS HERE! 🌤️ Up to 50% off selected Shadez – Norwegian design that protects and impresses. Limited time – secure your favorites now! #ShadezSale #NorwegianDesign #Sunglasses")
• •Email to Subscribers (Friendly, Exclusive): "Hei [Customer Name], Takk for at du er en del av Shadez-familien! Som en liten takk, her er en eksklusiv sniktitt på våre nyeste sommerbriller – perfekt for norske forhold. PS: Vi elsker å se dine Shadez-øyeblikk! Tagg oss @shadeznorge. Ha en strålende dag! Team Shadez" (Translation: "Hi [Customer Name], Thanks for being part of the Shadez family! As a small thank you, here's an exclusive sneak peek at our newest summer sunglasses – perfect for Norwegian conditions. PS: We love seeing your Shadez moments! Tag us @shadeznorge. Have a brilliant day! Team Shadez")