Brand Tone

authentic, eco-conscious, and down-to-earth, with elements of craftsmanship-pride and subtle adventurousness

Brand Values

• •Sustainability & Environmental Responsibility
• •Individuality & Unique Style
• •Craftsmanship & Quality
• •Passion & Purpose
• •Community & Giving Back

Best Practices

• •Lead with Purpose: Always weave in the 'why' behind the brand – the commitment to sustainability, individuality, and quality craftsmanship. This reinforces core values.
• •Use Authentic & Relatable Language: Avoid overly corporate jargon. Keep the tone conversational, genuine, and grounded, reflecting the brand's origin story and personal touch.
• •Highlight Uniqueness & Craftsmanship: Emphasize that each pair is handcrafted and distinct due to natural wood variations. Use descriptive words that evoke quality and artistry.
• •Show, Don't Just Tell, Eco-Consciousness: Instead of just saying 'eco-friendly,' briefly explain the impact – 'made from responsibly sourced wood to reduce plastic waste.'
• •Maintain Visual & Textual Harmony: Ensure that the imagery used alongside copy aligns with the natural, stylish, and adventurous feel of the brand. The tone should be consistent across all platforms, from website to social media to customer service interactions.

Social Perception

reputable and positive brand offering high-quality, stylish, and unique eco-friendly eyewear

Copy Examples

• •Headline: See the World Differently. Naturally. Body: Your style is unique, your sunglasses should be too. Handcrafted from real wood, our polarized shades offer a clear view and a clear conscience. Discover your pair. Call to Action: Shop Eco-Friendly Styles
• •Headline: Beyond the Plastic. Beyond the Ordinary. Body: Tired of the same old shades? ShadeTree glasses are born from nature, designed for adventure, and built to last. Express yourself, sustainably. Call to Action: Find Your Unique Pair
• •Headline: Handcrafted for Your Journey. Body: From a lost pair of sunglasses to a passion for sustainable style. Each ShadeTree is a piece of our story, ready to become part of yours. Polarized, protective, and perfectly unique. Call to Action: Read Our Story, Wear Yours
• •Headline: Style That Speaks Volumes (Quietly). Body: Make a statement without saying a word. Our wooden sunglasses blend timeless design with eco-friendly materials, because looking good should feel good too. Call to Action: Explore Wooden Sunglasses
• •Social Media Post (Instagram/Facebook): Image: Lifestyle shot of someone wearing ShadeTree sunglasses in a natural setting. Caption: Adventure-ready and earth-kind. 🌿 Our handcrafted wooden sunglasses aren't just about looking good, they're about making a conscious choice. Each pair is unique, just like your path. #ShadeTreeSunglasses #EcoFriendlyFashion #HandmadeEyewear #SustainableStyle #WoodenSunglasses #AdventureMore