Brand Tone

fashion-forward, trendy, and stylish, aspirational yet accessible, coolness, confidence, and individuality, playful and energetic to chic and sophisticated

Brand Values

• •Style & Fashion: Offering products that are current with trends and enhance personal style.
• •Quality: Providing durable and well-made sunglasses (this will be heavily informed by reviews).
• •Individuality & Self-Expression: Positioning sunglasses as a tool for showcasing personality.
• •Confidence: Aiming to make customers feel good and confident when wearing their products.
• •Sun Protection & Eye Health, though this might be a secondary message to the fashion aspect.

Best Practices

• •Develop a Brand Voice Chart: Create a document outlining core tone characteristics (e.g., witty, sophisticated, energetic), words to use, words to avoid, and examples of good vs. bad copy.
• •Prioritize Visual-Verbal Harmony: Ensure the language used in captions, ads, and website copy complements the visual style of the imagery and videos. If the visuals are vibrant and youthful, the copy should echo that energy.
• •Know Your Audience: Tailor the language, references, and humor (if any) to resonate with the target demographic. What kind of slang, pop culture references, or emotional appeals will connect with them?
• •Consistency Across Platforms: While the format and length may vary (e.g., Instagram caption vs. website product description), the core brand voice should remain recognizable. Avoid being overly formal on one platform and extremely casual on another unless strategically segmented.
• •Train and Empower Your Team: Anyone creating content or interacting with customers (copywriters, social media managers, customer service) should be thoroughly familiar with the brand voice and equipped with guidelines to apply it effectively. Regular reviews and feedback sessions can help maintain consistency.

Social Perception

If the brand is well-marketed, it might be seen as a go-to for trendy eyewear. If its marketing reach is limited, public awareness will be low. The name "Shades Of Shades" itself is catchy and memorable, clearly indicating the product category.

Copy Examples

• •New drop alert! 🕶️ Elevate your look and own every moment with our latest collection. Which pair is calling your name? #ShadesOfShades #NewCollection #SunglassStyle #MustHave
• •See the world differently. And let the world see you differently. Discover iconic styles and unbeatable UV protection with Shades Of Shades®. Shop now and find your perfect pair!
• •Hello Sunshine! ☀️ Your summer adventures just got a style upgrade. Explore vibrant hues and timeless designs. #SummerShades #ShadesOfShades
• •You, a new pair of shades, and endless possibilities. 😉 Peek inside for styles you'll love.
• •Life's too short for boring eyewear. Make a statement. Be unforgettable. Be you. #ShadesOfShades #StyleStatement #EyewearFashion