Brand Tone

Aspirational & Sophisticated, Inspiring & Curated, Customer-centric & Engaging, Modern & Stylish

Brand Values

• •Love for Finer Things/Beauty
• •Style & Luxury in Everyday Life
• •Innovation & Quality
• •Customer Wellbeing & Connection
• •Curated Selection & Uniqueness
• •Convenience
• •Sharing & Gifting

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., sophisticated, inspiring, warm, witty), and style preferences (e.g., sentence length, preferred vocabulary, use of emojis). Share this guide with everyone who writes for the brand.
• •Know Your Audience: Understand who you're talking to. For Noor Living, the audience likely appreciates luxury, design, and quality. The copy should resonate with their aspirations and lifestyle.
• •Emphasize Benefits, Not Just Features: Instead of just saying 'fast delivery,' frame it as 'effortless access to luxury' or 'beauty delivered swiftly to your door.' Connect product features to the values of an elevated, inspired life.
• •Maintain Visual and Textual Harmony: Ensure the copy's tone aligns with the brand's visual identity. Noor Living's sophisticated imagery should be paired with equally refined and aspirational text.
• •Review and Refine Regularly: Periodically review all brand communications (website copy, social media posts, ads, emails) to ensure consistency. Get feedback and be willing to adjust to keep the messaging aligned and fresh.

Social Perception

A source for unique, high-end design and lifestyle products in Israel. A platform that introduces new and international brands to the local market. Stylish, modern, and luxurious.

Copy Examples

• •Elevate your everyday. Noor Living curates the world's finest designs, bringing a touch of luxury and inspiration directly to your Israeli home. Discover pieces that tell your story. #NoorLiving #LuxuryHome #IsraeliDesign
• •Introducing [Partner Brand Name] — where timeless craftsmanship meets contemporary vision. Uncover exquisite homeware that transforms spaces and inspires moments. Now available at Noor Living, delivered to your door in 24-48 hours. Explore the collection via link in bio. #NoorLivingStyle #NewCollection #HomeInspo
• •More than an object, it's a conversation starter. This [Product Name] vase, with its unique form and exquisite detail, embodies the Noor Living philosophy: that beauty elevates the everyday. Find your statement piece. #CuratedLiving #HomeAccents #InteriorDesignIsrael
• •At Noor Living, we believe your home should be a sanctuary of balance and wellbeing. We meticulously select items that not only delight the eye but also enrich your life's many shades. What does your ideal living space feel like? Share with us. #ShadesOfLiving #IntentionalHome #NoorWellbeing
• •Why wait for beauty? Noor Living brings the world's most coveted lifestyle brands to Israel, with the luxury of 24-48 hour delivery and no hidden fees. Indulge in the extraordinary, effortlessly. Shop now. #NoorDelivery #LuxuryMadeEasy #IsraelShopping