Brand Tone

Feminine & Graceful, Empowering & Confident, Vintage-Inspired & Classic, Socially Conscious & Caring, Friendly & Approachable

Brand Values

• •Empowerment of Women
• •Femininity & Modesty
• •Vintage Aesthetic & Artful Design
• •Social Responsibility
• •Making Women Feel Beautiful

Best Practices

• •Emphasize Empowerment and Femininity: Consistently weave in messages that uplift women and celebrate their strength and grace. Use words that evoke confidence, elegance, and classic beauty.
• •Highlight the Vintage Inspiration: Regularly reference the timeless, retro, and classic elements of the designs. Use descriptive language that paints a picture of the eras that inspire the clothing.
• •Be Transparent About Social Impact: Authentically share stories and facts about the brand's charitable contributions and commitment to helping women. This reinforces the 'socially conscious' aspect of the brand voice.
• •Maintain a Friendly and Approachable Style: Especially on social media and in customer communications, use a warm, inviting, and personable tone. Engage with the community and make them feel valued.
• •Address Quality and Fit Proactively (Where Applicable): Given some past customer feedback, use copy to accurately describe fabric, fit, and provide detailed sizing guidance. Reinforce the brand's ideal of 'one-piece outfits' while ensuring descriptions are honest for each specific garment. This builds trust and manages expectations.

Social Perception

Generally perceived as a go-to brand for women seeking modest, feminine, and vintage-inspired clothing, a niche not always catered to by mainstream fashion. The brand's commitment to empowering women and its charitable work is widely recognized and appreciated by many consumers and reviewers.

Copy Examples

• •Headline: Rediscover Elegance. Embrace Your Story. Body: 'At ShabbyApple, we believe true style is timeless. Our vintage-inspired dresses are more than just fabric and thread; they're an invitation to feel confident, graceful, and unapologetically feminine. Crafted for the modern woman who values both beauty and substance.' Call to Action: Explore the Collection
• •Headline: Dress with Purpose. Empower with Style. Body: 'Every ShabbyApple piece is a celebration of women. As a women-led company, we're passionate about creating designs that flatter and inspire. Plus, a portion of every purchase supports initiatives that empower women worldwide. Look good, feel good, do good.' Call to Action: Learn About Our Mission
• •Headline: The Art of Femininity, Reimagined. Body: 'Step into a world where classic charm meets contemporary grace. ShabbyApple offers artfully designed dresses and apparel that celebrate your unique femininity, ensuring you feel effortlessly beautiful for every occasion, from workday to weekend.' Call to Action: Shop New Arrivals
• •Headline: Modesty Met with Modern Style. Body: 'Finding fashionable, modest clothing shouldn't be a compromise. ShabbyApple is dedicated to designs that offer elegant coverage without sacrificing an ounce of style. Feel confident and chic in pieces made to celebrate you.' Call to Action: Discover Your Perfect Fit
• •Headline: More Than a Dress. It's a Feeling. Body: 'Remember the joy of a dress that just *fits*? That makes you stand a little taller? That’s the ShabbyApple experience. Our carefully crafted, vintage-flare pieces are designed to be your one-piece wonder, letting your confidence shine.' Call to Action: Find Your Favorite