Brand Tone

Trustworthy and Experienced, Customer-centric and Caring, Focus on Freshness and Quality, Convenient and Modern, Community-Oriented, Informative and Helpful

Brand Values

• •Freshness
• •Quality
• •Trust and Integrity
• •Customer Satisfaction
• •Convenience
• •Value for Money
• •Tradition and Community
• •Health

Best Practices

• •Prioritize "Fresh" and "Quality": These are core values and should be prominent in product descriptions, headlines, and general communications. Use vivid, sensory language to describe the produce.
• •Emphasize Trust and Heritage: Casually mention the years of experience (since 1985 for the physical stall) to build credibility. Use language that conveys reliability and expertise.
• •Highlight Convenience and Ease: Clearly communicate the benefits of online ordering – saving time, avoiding hassle, and doorstep delivery.
• •Maintain a Friendly and Approachable Voice: Reflect the caring, customer-centric attitude mentioned in their "About Us" section. Address customers directly and warmly.
• •Connect with Community Values: Where appropriate, weave in the cultural significance of wet markets in Singapore, positioning the online store as a modern evolution of this tradition. This can resonate with local customers.

Social Perception

Reliable Source for Fresh Groceries Online, Convenient Alternative to Physical Wet Markets, Established and Trustworthy, Good Quality Products, Helpful During Critical Times, Part of the Local Food Ecosystem

Copy Examples

• •Headline: From Our Market Stall to Your Table – Decades of Freshness, Delivered. Body: Experience the trusted quality of SGWetMarket. We've been bringing Singapore the freshest produce since 1985, now delivered right to your doorstep. Taste the difference experience makes.
• •Headline: Skip the Crowds, Not the Quality. Your Favourite Wet Market Goodness, Online. Body: Get premium, hand-picked vegetables, meats, and seafood without the hassle. SGWetMarket offers the vibrant variety of a traditional market with the ease of online shopping. Freshness guaranteed.
• •Headline: Healthy Meals Start Here. Farm-Fresh Produce for Your Family. Body: At SGWetMarket, we're committed to bringing you the healthiest, freshest ingredients. From crisp vegetables to succulent meats, nourish your loved ones with the best nature has to offer.
• •Headline: Time-Saving Freshness. More Moments for What Matters. Body: Why spend hours at the market? SGWetMarket delivers top-quality groceries quickly and efficiently, giving you back precious time to spend with family or on yourself. Quality and convenience, hand-in-hand.
• •Headline: Taste the Tradition, Delivered. Singapore's Wet Market Experience, Reimagined. Body: We honor the rich heritage of Singapore's wet markets by bringing their incredible produce online. Discover authentic flavors and unparalleled freshness with SGWetMarket.