Brand Tone

trendy, youthful, playful, flirty, and aspirational

Brand Values

• •Trend-Setting
• •Inclusivity & Diversity
• •Customer Connection
• •Sustainability (Evolving)
• •Community Engagement

Best Practices

• •Know Your Audience Deeply: Understand Gen Z and young millennial language, humor, and what resonates with them on social media. Stay updated on current trends and slang, but use them authentically.
• •Embrace a Conversational & Relatable Voice: Write as if you're talking to a friend. Use contractions, emojis (appropriately), and a generally informal but enthusiastic tone.
• •Highlight Trends & Exclusivity: Emphasize new arrivals, "It Girl" styles, and Peppermayo-exclusive designs to create a sense of urgency and desirability.
• •Be Visually Driven: Ensure copy complements the vibrant and stylish imagery used on the website and social media. Use descriptive language that helps customers visualize themselves in the clothes.
• •Maintain Transparency & Address Feedback (Even When Difficult): While the primary tone is lighthearted, it's crucial to address customer concerns transparently and empathetically, especially given past criticisms. This builds trust and shows the brand values its customers beyond just sales.

Social Perception

Seen as a go-to destination for trendy, affordable fashion, particularly for "It Girls" and influencers. Known for its stylish and Instagram-worthy outfits.

Copy Examples

• •BRB, obsessed with this new drop! 🔥 Your weekend 'fit = sorted. Shop the [Product Name] now before it's gone! #PeppermayoStyle #NewCollection
• •Hey, bestie! 😉 Ready to turn heads? Our [Product Name] is the ultimate vibe. Get yours & thank us later. ✨ #OOTDInspo #Peppermayo
• •Good news, babes! 💖 The [Product Name] you’ve been DMing us about is FINALLY back in stock! Run, don’t walk! 🏃‍♀️💨 #RestockAlert #MustHave
• •Festival season is calling, and our [Product Name] answered! 🤩 Get ready to dance the night away in style. #FestivalFashion #Peppermayo
• •Exclusive alert! 🤫 Our in-house designed [Product Name] just landed, and it’s everything you’ve dreamed of. Limited stock – make it yours! #PeppermayoExclusive #LimitedEdition