Brand Tone

Family-Oriented & Approachable, Passionate & Enthusiastic, Confident & Quality-Focused, Friendly & Customer-Centric, Slightly Playful & Modern

Brand Values

• •Quality
• •Family & Tradition
• •Customer Satisfaction
• •Authenticity
• •Health-Consciousness (to an extent)

Best Practices

• •Always Emphasize "Tender": This is a key differentiator mentioned consistently in reviews and by the brand. Make it a recurring theme in product descriptions, social media posts, and ad copy.
• •Weave in the "Family Story": Briefly referencing the "30-year family recipe" or "family-owned" aspect adds warmth, authenticity, and builds trust.
• •Use Enthusiastic and Flavor-Focused Language: Words like "mouth-watering," "incredible," "delicious," "bold flavor," "savory," "fiesta" align with customer perceptions and the brand's passionate presentation.
• •Maintain an Approachable and Friendly Voice: Whether it's responding to comments or writing website copy, keep the tone welcoming and customer-focused, reflecting the "excellent customer service" value.
• •Showcase Customer Love and Awards: Integrate positive testimonials and mentions of awards naturally into copy to reinforce quality and build social proof. This aligns with being confident in the product.

Social Perception

Highly Positive for Taste and Texture, Seen as a Premium, Handcrafted Product, Reliable and Trustworthy, Good Value (for some), Growing Brand with Loyal Following

Copy Examples

• •Headline: Taste the Tradition. Feel the Tenderness. Body: Stevie G's isn't just beef jerky. It's a 30-year family recipe, crafted with premium beef and a passion for flavor that melts in your mouth. Experience why "Tender is an Understatement." Shop our award-winning jerky today! Call to Action: Find Your Flavor
• •Headline: Fuel Your Day the Family Way. Body: Need a protein-packed snack that actually tastes amazing? Stevie G's Beef Jerky is made from high-quality cuts, bursting with flavor, and unbelievably tender. Perfect for your keto goals, post-workout, or just because! Call to Action: Stock Up Now & Save!
• •Headline: Warning: May Cause Extreme Snacking Joy. Body: From our Hot Honey BBQ that snagged an international award to the fan-favorite Tangy Teriyaki, every bite of Stevie G's Jerky is an adventure. We’re family-owned, flavor-obsessed, and ready to make you a jerky believer. Call to Action: Explore Our Flavors
• •Headline: So Tender, It's Almost Unbelievable. (Almost.) Body: Forget tough, chewy jerky. Stevie G's is handcrafted for an incredibly tender bite, every single time. Made with love and our signature family recipe. What are you waiting for? Call to Action: Try the Tenderness!
• •Headline: Join the Stevie G Jerky Family! Body: Our customers say it best: "Best jerky I've ever had!" "Gone in an hour!" We're more than just jerky; we're a community of flavor lovers. Sign up for our newsletter for exclusive deals and new flavor alerts! Call to Action: Get on the List!