Brand Tone

Aspirational, Stylish, Customer-centric, Welcoming, Informative, Educational, Ambitious, Forward-looking, Confident, Passionate

Brand Values

• •Style & Personality
• •Customer Experience
• •Variety & Choice
• •Information & Empowerment
• •Growth & Improvement
• •Quality/Trust

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of Sghino's tone (e.g., stylish, aspirational, customer-centric, informative, confident). Include "words we use" and "words we avoid" sections.
• •Focus on "Style" and "Personality": Consistently weave in language that emphasizes how Sghino sunglasses help customers express their individuality and enhance their personal style, rather than just focusing on functional aspects.
• •Use Welcoming and Inclusive Language: Phrases like "Welcome to the world of Sghino" and "your destination" create a sense of community and belonging. Maintain this inviting approach across all communications.
• •Emphasize the "Experience": Highlight the ease of use, the pleasure of browsing, and the personalized aspect of shopping with Sghino, reinforcing that it’s more than just a transaction.
• •Maintain a Confident and Slightly Aspirational Outlook: Use language that inspires and excites customers about their purchase and their look, aligning with the idea that "seeing is much more than looking."

Social Perception

The perception is currently shaped almost exclusively by the brand's own curated website content due to the limited online presence beyond their direct website.

Copy Examples

• •Sghino: Don't Just See. Be Seen. Discover sunglasses that define your unique style.
• •Explore the looks everyone's loving. Our best sellers are more than just sunglasses; they're a statement. Find your perfect pair and step into the Sghino universe.
• •At Sghino, we believe eyewear is an extension of you. That's why we're dedicated to bringing you a curated collection of sunglasses, blending the latest trends with timeless style, all wrapped in an experience as unique as you are.
• •Stay ahead of the curve. Sign up for Sghino insights and be the first to know about new arrivals, exclusive trends, and tips to keep your shades looking their best. Because seeing is more than just looking.
• •Welcome to the Sghino family! Your new sunglasses are on their way to help you express your unique style. We're excited for you to experience the world through a new lens. Questions? We're here to help!