Brand Tone

aspirational, conscious, and encouraging

Brand Values

• •Sustainability
• •Quality and Authenticity
• •Value
• •Conscious Consumption

Best Practices

• •Always Weave in the "Second Life" Narrative: Every piece of copy, from product descriptions to social media captions, should connect back to the core idea of sustainability and giving items a new beginning. This reinforces the brand's primary value.
• •Use Empowering and Positive Language: Frame the choice to buy or sell pre-owned items as an intelligent, stylish, and positive action. Use words like "conscious," "smart," "timeless," and "movement" to inspire and empower the audience.
• •Maintain a Balance Between Luxury and Accessibility: The copy should reflect the high-end nature of the products while maintaining a welcoming and approachable tone. Avoid overly exclusive or intimidating language to ensure the brand feels accessible to a broader audience interested in aspirational purchases.
• •Be Transparent and Informative: In product descriptions, be detailed about the condition, history (if known), and authenticity of each item. This builds trust, which is critical in the second-hand market. This transparency should carry over into all communications.
• •Incorporate the "Be SGER" Call to Action: Continue to use the unique tagline "DON'T BE SCARE BE SGER!" or variations like "Be conscious. Be SGER." It T ’s a memorable and quirky element that can build brand recognition and a sense of community. Use it to conclude messages and encourage action.

Social Perception

Trustworthy, Ethical, Modern and Stylish, Community-Oriented

Copy Examples

• •Timeless elegance doesn't have an expiration date. This classic Fendi Baguette is ready for its next chapter with you. Embrace sustainable luxury and make a statement that lasts. #SecondLifeLuxury #VintageFendi #ConsciousFashion
• •That beautiful bag in your closet? It T ’s meant to be cherished, not just stored. Give it a second life and unlock its value. Join our movement of conscious style. Sell with SGER.
• •Subject: More Than a Bag, It's a Choice. Choosing pre-owned is a vote for sustainability, a nod to timeless design, and a smart way to own luxury. Discover our latest collection of curated pieces and find the one that tells your story. Be conscious. Be stylish. Be SGER.
• •Why buy new when you can own a piece of history? SGER offers a curated selection of authentic, pre-loved designer bags. Find your dream bag, save money, and support a greener planet. Shop the collection now.
• •What does this bag represent to you? [Poll: Timeless Style / A Greener Choice]. For us, it T ’s both! Every piece at SGER is a step towards a more sustainable future.