Brand Tone

Professional, Knowledgeable, Customer-Oriented, Helpful, Passionate, Direct and Informative

Brand Values

• •Quality
• •Expertise & Experience
• •Customer Satisfaction
• •Comprehensive Solutions
• •Reliability
• •Environmental Responsibility

Best Practices

• •Emphasize Expertise and Heritage: Regularly weave in references to their long experience (since 1963) and the deep knowledge of their staff. Use phrases like "Our experts recommend," "With decades of experience," "Trusted since 1963."
• •Maintain a Professional yet Accessible Voice: While highlighting technical proficiency, ensure the language is clear and understandable for both professionals and enthusiastic consumers. Avoid overly casual slang but don't be afraid to show genuine enthusiasm.
• •Focus on Solutions and Benefits, Not Just Features: Explain how a product or service solves a customer's problem or improves their situation. For example, instead of "High-pressure nozzle," say "Achieve a deeper clean in less time with our precision high-pressure nozzle."
• •Showcase Passion Authentically: Use words that convey genuine enthusiasm for their products and helping customers (e.g., "We're truly excited about...", "Passionate about helping you achieve the best results..."). This should feel natural, not forced.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and in-store communication is aligned. Develop simple brand voice guidelines for anyone creating content.

Social Perception

SGA Trading AB is generally perceived positively by those with good experiences, seen as a reliable supplier with knowledgeable staff, particularly for specialized products. Negative perceptions arise from customer support or pricing issues. The general public likely views them as a specialized store for car care and cleaning equipment.

Copy Examples

• •Facebook Ad (Car Care Product): *Headline:* Unlock a Showroom Shine. Professional Results at Home. *Body:* Tired of car care products that don't deliver? At SGA Trading, we've been passionate about automotive excellence since 1963. Discover [Product Name], trusted by professionals for its deep clean and lasting protection. Our experts are ready to help you choose the perfect solution. *CTA:* Shop Now & Revitalize Your Ride!
• •Instagram Post (New High-Pressure Washer): *Image:* Sleek shot of a new high-pressure washer model. *Caption:* Power meets precision. Introducing the new [Model Name] high-pressure washer. Engineered for tough jobs and built to last, it's the professional's choice for a reason. Got questions? Our seasoned experts know these machines inside out. Swing by our Järfälla store or DM us! #SGATrading #HighPressureWasher #ProfessionalGrade #CleaningPower #Since1963
• •Website Banner (Service Promotion): *Headline:* Peak Performance, Guaranteed. Expert Service for Your High-Pressure Equipment. *Body:* Don't let downtime cost you. SGA Trading’s certified technicians offer comprehensive service and repairs for high-pressure washers. With decades of experience, we ensure your equipment runs flawlessly. *CTA:* Book Your Service Today.
• •Email Newsletter Snippet (Highlighting Eco-Friendly Products): *Headline:* Clean Consciously with SGA Ecoline. *Body:* Passionate about performance, responsible by choice. Our SGA Ecoline range, including Nordic Swan ecolabelled options, delivers powerful cleaning without compromise. Explore effective and environmentally considerate solutions for your vehicle or business. *CTA:* Discover Our Eco-Friendly Range.
• •LinkedIn Post (B2B Focus - Car Wash Solutions): *Headline:* Elevate Your Car Wash Business with SGA Trading. *Body:* For over 60 years, SGA Trading AB has been at the forefront of innovative car wash solutions in Sweden. From custom-built halls to reliable chemical supplies and ISO-certified quality, we provide the expertise and products to drive your success. Let's discuss how our passion for excellence can benefit your operations. #SGATrading #CarWashSolutions #B2B #Professional partnership #ISOcertified