Brand Tone

Inspiring and Aspirational, Warm and Welcoming, Elegant and Tasteful, Helpful and Customer-Oriented, Positive and Comfort-Focused.

Brand Values

• •Well-being at Home: The central theme is creating a home environment that promotes happiness and comfort.
• •Quality and Aesthetics: There's an implicit promise of good quality products that are also visually appealing and stylish.
• •Customer Satisfaction: Offering installment payments, shipping across Brazil, and engaging with customers on social media points to a value for customer satisfaction.
• •Inspiration: The brand aims to inspire customers with ideas for home decoration and improvement.
• •Accessibility: While promoting elegance, the mention of installments suggests an effort to make their products accessible.

Best Practices

• •Maintain a Warm and Inspiring Voice: Always aim to uplift and inspire your audience. Use positive language, focus on benefits (comfort, beauty, well-being), and make customers feel good about investing in their home.
• •Emphasize \"Your Home, Your Well-being\": Consistently weave this core message into your communications. Connect products to the idea of creating a personal sanctuary that enhances quality of life.
• •Showcase Quality Through Visuals and Descriptions: Use high-quality imagery and videos. In your text, highlight materials, craftsmanship (where applicable), and the unique aesthetic qualities of your products, reinforcing the elegant and tasteful aspect of the brand.
• •Be Helpful and Approachable: Respond to comments and inquiries promptly and politely. Provide clear information about products, shipping, and payment options. Use a friendly but professional tone.
• •Tell Stories, Don't Just Sell Products: Create narratives around your products. How can they be used? What feeling do they evoke? Share tips and ideas that help customers envision the products in their own homes, making the brand a source of inspiration, not just a store.

Social Perception

Customers seem to appreciate the aesthetic appeal of the products and the inspirational content. There is an active interest in purchasing, as evidenced by questions about product details and availability. The brand is perceived as a source for items that can enhance the beauty and comfort of a home. The overall image is that of a modern, stylish, and customer-friendly online store for home goods.

Copy Examples

• •Transform your space, elevate your well-being. Discover pieces at Casa Fortuna Oficial that turn your house into a sanctuary of peace and style. Because your home is where your best life begins. ✨ #CasaFortuna #HomeWellbeing #DecorWithPurpose
• •Drape your home in elegance. Our new collection of [Product Category, e.g., 'luxury throws'] offers unparalleled comfort and sophisticated design. Experience the Casa Fortuna difference – where quality meets coziness. Shop now via the link in bio! 🛍️ #CasaFortunaEstilo #QualityHome #NewCollection
• •Tired of a dull space? Brighten every corner with our curated lighting solutions! From subtle glows to statement pieces, find the perfect light to create your desired ambiance at Casa Fortuna Oficial. Light up your life! 💡 #HomeAmbiance #LightingDesign #CasaFortuna
• •Your dream home is closer than you think! For a limited time, enjoy [Discount/Offer] on our best-selling decor items. Create the haven you deserve with Casa Fortuna Oficial. Don't miss out! ⏳ #CasaFortunaDeals #HomeDecorSale #LimitedTimeOffer
• •At Casa Fortuna Oficial, we believe your home should be a reflection of you and a source of daily joy. What’s one small change you’ve made recently to make your space cozier? Share in the comments below! 👇 #MyFortunaHome #HomeComforts #CommunityLove