Brand Tone

Friendly and Approachable, Passionate and Caring, Quality-Conscious and Trustworthy, Community-Oriented

Brand Values

• •Handmade Quality
• •Family Business
• •Customer Satisfaction
• •Use of Premium/Eco-Conscious Materials
• •Creating Luxurious Experiences
• •Personalisation

Best Practices

• •Always Emphasize 'Handmade' and 'Care': Continuously use terms like 'hand-poured,' 'handcrafted,' 'made with love,' 'crafted with care,' and 'attention to detail' to reinforce the core brand identity.
• •Highlight Quality and Premium Ingredients: Consistently mention the use of 'premium EcoSoya Wax,' 'carefully selected fragrances,' and the 'luxurious' experience the products offer to build trust and justify value.
• •Reference the 'Small Family Business' Aspect: Weaving in the 'small family-run business' narrative helps to create a personal connection and can resonate with customers who like to support smaller enterprises.
• •Reiterate the commitment to customer satisfaction.
• •Use a friendly, approachable, and passionate tone in all communications.

Social Perception

Perceived as a friendly, local artisan brand that is authentic and cares about its products and customers.

Copy Examples

• •Because some things are just better handmade.
• •We're passionate about bringing a little handmade luxury into your homes.
• •We're not just a business; we're a small family with a big passion for creating beautiful, handcrafted candles and home fragrances.
• •A touch of handmade luxury and a commitment to your happiness.
• •Hand-Poured with love