Brand Tone

Enthusiastic & Passionate, Encouraging & Inclusive, Adventurous & Active, Innovative & Unique, Community-Oriented, Slightly informal and approachable

Brand Values

• •Balance: Not just physical balance, but a balanced lifestyle incorporating passion, experiences, and nature. This is a central theme, often promoted with #FindYourBalance.
• •Passion & Fun: A deep love for board sports and the joy of movement. They aim to share the "stoke."
• •Innovation & Quality: Commitment to a revolutionary, high-quality, handcrafted product.
• •Sustainability & Eco-Friendliness: Using sustainable wood and aiming for greener alternatives. The boards are handcrafted in Barcelona.
• •Challenge & Growth: Believing in the power of overcoming challenges to unlock physical and mental potential.
• •Safety: Designing the board with features to be safer than traditional roll balance boards.
• •Versatility: A tool for various skill levels and for improving performance in other sports.

Best Practices

• •Embrace the "Sandunga" Philosophy: Every piece of copy should, in some way, reflect the core idea of a life filled with passion, balance, experiences, and a connection to movement and nature. Use words that evoke excitement, joy, and a sense of adventure.
• •Speak the Language of a Fellow Rider: Use terminology and a tone that resonates with people who love board sports (surf, skate, snow). Be enthusiastic and authentic, as if you're sharing a tip with a friend in the community. Avoid overly technical jargon unless explaining a specific product feature's benefit.
• •Highlight Both Challenge and Achievability: Acknowledge that the SferaBoard offers a significant challenge but frame it as an exciting journey of growth and mastery that is accessible to everyone with practice. Be encouraging and supportive.
• •Prioritize Visual Storytelling Support: Ensure the copy complements the dynamic and active visuals used on Instagram, TikTok, and the website. The words should enhance the feeling of movement, freedom, and fun depicted in images and videos.
• •Maintain a Blend of Enthusiasm and Information: While the tone is passionate and adventurous, always provide clear, concise information about the product's benefits, unique features (like the 360° motion and safety aspects), and sustainable, handcrafted quality. Authenticity in product claims builds trust.

Social Perception

Positive & Engaging, Innovative & High Quality, Effective Training Tool, Challenging but Rewarding, Associated with an Active Lifestyle

Copy Examples

• •Headline: Unleash Your Inner Flow. The SferaBoard: 360° of Freedom. Body: Tired of the same old workout? Crave that exhilarating feeling of carving a perfect wave or gliding down a snowy peak? The SferaBoard isn't just a balance board; it's your key to unlocking a new dimension of movement, right in your living room. Handcrafted with passion and sustainable wood, it's designed to challenge your core, sharpen your focus, and bring the stoke of your favorite board sports into your daily routine. Ready to #FindYourBalance?
• •Social Media Post (Instagram/TikTok): (Video: Dynamic shots of someone progressing from wobbly attempts to smooth SferaBoard riding, intercut with surfing/snowboarding clips) Caption: From first wiggles to wicked carves! 🌊🏂 The SferaBoard journey is all about embracing the challenge and discovering what your body can do. It’s more than balance; it’s the #Sandunga lifestyle – passion, flow, and a whole lot of fun! Who’s ready to level up their ride? #SferaBoards #BalanceTraining #CoreWorkout #AdventureAwaits
• •Product Page Snippet: Why Sfera? Because Ordinary is Overrated. Forget flat, predictable balance trainers. The SferaBoard, with its unique ball-based design, offers a true 360° range of motion. This isn’t just about not falling; it’s about engaging every muscle, mimicking the dynamic movements of surfing and snowboarding, and building unparalleled core stability – all while being safer than traditional roll boards thanks to our innovative closed-stopper system. Handcrafted in Barcelona, built for your adventure.
• •Email Subject Line: Find Your Flow State with SferaBoards! Email Body Excerpt: Hey [Name], Imagine capturing that incredible sensation of effortlessly gliding, that perfect balance between control and freedom... We bottled it. The SferaBoard is your daily dose of adventure, designed by passionate riders for riders. Whether you're a seasoned pro or just starting your balance journey, we’re here to help you unlock your potential and share the stoke. Join the Sfera family and let's ride the sphere!
• •Ad Copy (Short): Headline: Ride the Sphere. Master Your Balance. Body: SferaBoards: The revolutionary 360° balance board for ultimate core training and sports performance. Fun, challenging, and handcrafted for your flow. Shop now & #FindYourBalance!