Brand Tone

Wholesome and Uplifting, Supportive and Encouraging, Faith-Centered and Moral, Accessible and Affordable, Child-Focused and Gentle

Brand Values

• •Faith and Character: Integrating Christian values and character building into education.
• •Academic Excellence: Providing strong, thorough, and advanced academics.
• •Love of Wholesome Literature: Instilling an appreciation for powerful, uplifting books.
• •Family Connection: Emphasizing family-style learning for certain subjects and strengthening family bonds.
• •Appreciation for Nature and Beauty: Connecting children with nature and beautiful art.
• •Accessibility and Affordability: Making quality homeschooling resources available to as many families as possible.
• •Ease of Use: Creating "open-and-go" curriculum that requires little to no prep time for parents.

Best Practices

• •Always Lead with Values: Ensure every piece of copy subtly or overtly reflects core values like faith, family, beauty, character, and love of learning. Use language that is inherently positive and inspiring.
• •Maintain an Encouraging and Supportive Voice: Address the challenges homeschool parents face with empathy and offer solutions that emphasize ease, affordability, and the joy of teaching their children. Avoid jargon or overly academic language that might intimidate.
• •Use "Good" and "Beautiful" Thematically: Weave these words and their synonyms (wholesome, uplifting, inspiring, lovely, high-quality, enriching) naturally into descriptions of products, learning experiences, and desired outcomes.
• •Emphasize Connection: Highlight how the curriculum connects children to God, family, nature, wholesome literature, and strong academics. This reinforces the holistic approach to education.
• •Be Authentic and Transparent: While maintaining a positive tone, acknowledge the realities of homeschooling. Share testimonials and stories that resonate with the target audience, and be clear about the curriculum's approach and foundations.

Social Perception

Positive: Widely praised by many homeschooling families for its comprehensive, beautiful, and affordable curriculum that aligns with Christian values. Many users feel it has brought joy and ease to their homeschooling. Trusted Resource: Seen as a reliable source for quality, faith-based educational materials and wholesome literature. Community Builder: The brand fosters a supportive community among homeschooling families. Points of Discussion/Controversy: The founder's Latter-day Saint faith is a topic of discussion, with some non-LDS Christian families expressing concern, while many others find the curriculum to be broadly Christian and suitable for their needs. The company explicitly states the curriculum is non-denominational Christian. Some users have found specific aspects of certain subjects (e.g., math approach, lesson length) less suitable for their specific needs, though curriculum revisions are common.

Copy Examples

• •Headline: Nurture Their Hearts and Minds: Discover Homeschooling Filled with Goodness and Beauty. Body: Bring joy, faith, and academic excellence to your homeschool with our easy-to-use, literature-rich curriculum. Explore inspiring lessons that connect your children to God, nature, and the world around them—all while making your teaching journey simpler and more affordable.
• •Social Media Post: ✨ Open the door to a love of learning! Our wholesome, open-and-go curriculum makes homeschooling a beautiful experience for the whole family. Focus on what truly matters – faith, character, and connection – with lessons that inspire and educate. Download a free sample today! #TheGoodAndTheBeautiful #HomeschoolJoy #FaithBasedLearning
• •Email Subject: Less Overwhelm, More Beautiful Moments in Your Homeschool 🌿 Body: Dear [Parent's Name], imagine a homeschool day where lessons are engaging, prep time is minimal, and your children are thriving academically and spiritually. At The Good and the Beautiful, we're dedicated to providing affordable, high-quality resources that make this vision a reality. Discover how our curriculum can bring peace and purpose to your family's educational journey.
• •Product Description Snippet (for a literature selection): Dive into stories that build character and spark imagination. Our carefully selected books are not just good reads; they are gateways to understanding virtue, courage, and the beauty of a life well-lived. Perfect for family read-alouds or independent exploration.
• •Call to Action: Join a community of families choosing a path of joyful learning and strong values. Explore our curriculum and free resources at goodandbeautiful.com – and start your beautiful homeschool journey today!