Brand Tone

Helpful & Supportive, Professional & Quality-Focused, Customer-Centric & Appreciative, Proud & Established, Accessible & Direct

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction & Service
• •Preservation & Protection
• •Value & Affordability
• •Heritage & Trust
• •Accessibility

Best Practices

• •Focus on the 'Why': Always connect product features (e.g., UV protection, hardwood) to the customer's core desire – to protect, preserve, and proudly display their valued collectibles and the stories they represent. Use phrases like 'Protect Your Story' and 'Showcase Your Passion.'
• •Emphasize Quality & Craftsmanship Authentically: Use specific details (e.g., 'handcrafted from furniture-grade Australian beechwood,' '98% UV-rated acrylic') rather than just generic claims. Let the quality speak for itself without being overly boastful.
• •Maintain a Helpful and Supportive Voice: Offer solutions and guidance. Use inviting language ('We're here to help,' 'Let us help you find...'). When discussing DIY aspects, be encouraging and highlight available resources like video tutorials.
• •Reinforce Trust and Heritage: Subtly weave in mentions of being 'family-owned since 1993' or having 'over 20 years of experience' to build confidence and underscore reliability.
• •Be Customer-Centric and Relatable: Use 'you' and 'your' frequently. Acknowledge the emotional value of collectibles. Share positive customer experiences (with permission) or use language that echoes the satisfaction found in customer reviews (e.g., 'exceeded expectations,' 'perfect fit').

Social Perception

Highly Positive, Trusted Supplier, Excellent Customer Service, Superior Quality to Alternatives, Problem Solvers

Copy Examples

• •Headline: Protect Your Story. Display Your Passion. Body: Don't let your treasured collectibles gather dust in a closet. Our handcrafted, furniture-grade display cases offer museum-quality 98% UV protection and sturdy construction to safeguard your memories for generations. Find the perfect showcase today.
• •Headline: More Than a Case, It's a Centerpiece. Body: From signed jerseys to cherished family heirlooms, every piece has a story. At SFDisplay, we've been helping collectors tell theirs since 1993 with beautifully crafted display solutions. Quality you can see, at prices that make sense.
• •Headline: DIY Framing? We Make It Easy. Body: Unleash your inner curator! Our display cases are designed for easy assembly, and our step-by-step YouTube tutorials guide you every step of the way. Have a question? Our friendly customer service team is here to help you create a display you'll be proud of.
• •Headline: Factory-Direct Quality, Family-Owned Care. Body: For over 20 years, SFDisplay has delivered exceptional display cases directly to you. Experience the difference of handcrafted quality using premium beech hardwood, without the retail markup. We're passionate about helping you showcase what you love.
• •Headline: Your Collection Deserves the Best. And So Do You. Body: We understand the pride you take in your collectibles. That’s why we pour that same dedication into every display case we build. Secure locking, crystal-clear UV acrylic, and a range of finishes to perfectly complement your treasures and your home.