Brand Tone

aspirational, elegant, and serene

Brand Values

• •Elegance and Quality
• •Modesty
• •Cultural Heritage
• •Empowerment
• •Modernity

Best Practices

• •Embrace Elegance in Language: Always use sophisticated and respectful language. Avoid overly casual phrases, slang, or emojis that might detract from the brand's polished image. Words like "elegant," "graceful," "timeless," "crafted," and "refined" should be staples in your vocabulary.
• •Focus on "Why," Not Just "What": Instead of only describing the product (e.g., "Black Abaya, Size M"), tell the story behind it. Connect the garment to the brand's values. Talk about the feeling it evokes—confidence, grace, pride—and its purpose in a modern woman's life.
• •Maintain Visual and Textual Harmony: Ensure the tone of your copy matches your visual identity. Your serene, high-quality images should be paired with equally calm, confident, and inspirational text. This synergy creates a powerful and immersive brand experience.
• •Speak to Aspirations: Your copy should reflect the aspirations of your target audience. They are not just buying clothes; they are investing in a version of themselves they wish to be. Use empowering language that validates their identity and choices, positioning Seyvan as a partner in their journey of faith and style.
• •Be Consistent Across All Channels: Whether it's a website description, an Instagram caption, a TikTok video, or a customer service email, the tone must remain consistent. Create a simple brand voice guide for anyone writing on behalf of Seyvan to ensure every communication reinforces the same elegant, serene, and empowering identity.

Social Perception

The audience perceives Seyvan as a high-end, aspirational brand. Customers and followers often comment on the beauty of the garments, the quality of the photography, and the brand's sophisticated image. There is a clear appreciation for the niche Seyvan fills: providing modern, elegant, and modest fashion. The brand is seen as a tasteful and reliable source for this style of clothing.

Copy Examples

• •The Art of Timeless Grace. Draped in elegance, defined by you. Our new Classic Silk Abaya is more than just an attire; it is a celebration of heritage and a statement of quiet confidence. Discover a piece crafted to journey with you through every season. #Seyvan #ModernModesty #AbayaLove
• •3 Ways to Style Your Seyvan Kimono From a casual day out to an elegant evening gathering, our Luna Kimono adapts to your life. Effortless, versatile, and always graceful. Which style speaks to you? #HijabFashion #StylingTips #ModestWear #SeyvanStyle
• •The Heritage Collection: Woven with Intent Explore designs that honor tradition while embracing the present. Each piece in our Heritage Collection is a testament to the beauty of modest, modern fashion. Shop now and wear your story.
• •A Touch of Elegance, Delivered to You Dear [Customer Name], at Seyvan, we believe that true style is a blend of grace and substance. Our latest arrivals are crafted with this philosophy in mind, offering you timeless pieces that feel as beautiful as they look. Be the first to experience the new collection.
• •Redefining Modest Fashion. You should not have to choose between modesty and modern style. Seyvan offers beautifully crafted abayas, hijabs, and kimonos for the woman who values both. Experience the elegance of timeless design. Shop our collection today.