Brand Tone

Cultured, Passionate, and Approachable

Brand Values

• •Authenticity & Craftsmanship
• •Cultural Heritage & Storytelling
• •Sustainability & Ethical Partnership
• •Timeless Quality

Best Practices

• •Lead with the Story: Every piece has a history. Start product descriptions, social posts, and ads with the 'who, where, or how' to immediately establish the value of craftsmanship and heritage.
• •Use Evocative, Sensory Language: Instead of just 'beautiful,' use words like 'woven,' 'coiled,' 'intricate,' 'luminous,' and 'timeless.' Connect the jewelry to its origins with phrases like 'inspired by the Black Sea' or 'a tradition from Istanbul.'
• •Emphasize Ethical & Sustainable Production: Regularly mention your partnerships with 'master craftsmen,' 'women's cooperatives,' and 'family workshops.' This is a key differentiator and a point of pride for consumers who value transparency.
• •Maintain an Approachable Tone: Balance sophisticated storytelling with welcoming and customer-centric language. Phrases like 'love it or your money back,' 'we're here to help,' and featuring the founders' personal story make the brand feel human and trustworthy.
• •Educate, Don't Just Sell: Use your platforms to briefly explain what techniques like *telkari* or *kazaziye* are. This positions Seyahan as an expert curator and enriches the customer's appreciation for their purchase, turning a transaction into an educational experience.

Social Perception

Highly positive and respected, recognized for its unique and beautiful jewelry, excellent customer service, fair pricing, and strong ethical commitment to cultural heritage and sustainability.

Copy Examples

• •Woven by hand, worn with soul. Our Telkari Filigree Ring is more than an accessory; it's a piece of history from the ancient workshops of Turkey, brought to Charleston for you. Each silver thread is twisted and soldered by master artisans, keeping a centuries-old tradition alive. Discover the story behind the art. #SeyahanJewelry #ArtisanMade #CulturalHeritage
• •Beyond Jewelry. A Legacy of Craft. Experience timeless designs handcrafted by Turkish artisans using ancient techniques. Free, flexible returns ensure you'll love your piece of history.
• •Inspired by the rich history of the Black Sea region, this necklace is a testament to the art of *kazaziye*. Our partner artisans, part of a women-owned cooperative, meticulously coil fine silver wire around silk threads to create a piece that is both feather-light and resilient. Each knot and weave tells a story of sustainable craft and enduring style. Wear a tradition.
• •Don't Just Travel. Wear the Journey. Founded in Istanbul and now home in Charleston, Seyahan brings the world to you. Our jewelry is ethically sourced from family workshops in Turkey, where every piece is handcrafted with soul. Find a unique gift that tells a story. Shop our collections online.
• •A Timeless Story: Meet the Artisans Behind Your Favorite Pieces ✨