Brand Tone

Transactional and Discreet

Brand Values

• •Variety
• •Accessibility
• •Privacy

Best Practices

• •Prioritize "Discreet" and "Private" in Your Language: Always reinforce the promise of privacy. Use terms like "discreet shipping," "private browsing," and "confidential" to build and maintain trust.
• •Shift from "Product Features" to "User Benefits": Instead of just listing dimensions and functions, explain what that means for the user. For example, instead of "10 Speeds," write "Find your perfect intensity with 10 customizable levels of vibration."
• •Incorporate "Safe" and "Quality" Messaging: Explicitly mention "body-safe silicone," "phthalate-free," or "medical-grade" materials. Safety is a primary concern for consumers, and highlighting it builds credibility.
• •Adopt a Tone of Empowerment, Not Taboo: Frame sexuality as a healthy and normal part of life. Use positive and affirming language like "explore your desires," "discover your pleasure," and "enhance your intimacy." This helps normalize the purchase and reduces potential feelings of shame.
• •Develop a Content Strategy Beyond Products: Introduce a blog or an FAQ section focused on sexual wellness and education. Topics like "How to Choose Your First Toy" or "Understanding Different Materials" can establish the brand as a knowledgeable and trustworthy resource, fostering customer loyalty beyond a single transaction.

Social Perception

Neutral and Functional

Copy Examples

• •Your Privacy. Your Pleasure. 20% Off Inside.
• •Explore Your Desires. Safely and Discreetly. Welcome to your personal space for pleasure.
• •Curious to explore? This elegantly designed vibrator is crafted from silky, body-safe silicone, making it the perfect introduction to self-discovery. With 5 gentle patterns and a whisper-quiet motor, it’s designed for your comfort and confidence.
• •Discover new ways to connect. Our collection of toys for couples is designed to enhance intimacy and shared exploration. Find the perfect addition to your moments together.
• •Self-care is about honoring your needs. Rediscover what makes you feel good. #SexualWellness #SelfLove