Brand Tone

Humorous, Irreverent, Edgy, Bold, Confident

Brand Values

• •Humor & Entertainment
• •Originality & Quality
• •Self-Awareness
• •Confidence

Best Practices

• •Inject Humor Everywhere: From product names and descriptions to FAQ pages and email signatures, ensure the playful and humorous voice is consistent.
• •Embrace the Edgy: Don't shy away from slightly 'offensive' humor, but be mindful of your audience and avoid crossing into genuinely harmful territory. The self-awareness in being 'offensive' is part of the charm.
• •Exaggerate with Confidence: Boldly state claims, even if they are obviously hyperbolic. The claim 'The Sexiest Clothing Brand' is an example.
• •Focus on the 'Wearer Experience': Frame copy around how the clothes make the wearer feel and the reactions they'll get (e.g., 'make everyone around you have a laugh').
• •Highlight Originality: Emphasize the unique designs and quality materials to differentiate from competitors, particularly when referencing popular memes or trends.

Social Perception

Fun & Engaging, Niche Appeal (internet culture), Positive for Target Audience, Perceived as a Top Shop for Gifts

Copy Examples

• •To drop the sexiest and funniest Tees for you to wear no matter where you go or what you do!
• •The Sexiest Clothing Brand
• •Even your grandma is rocking the sexyberry cause it makes even her old ass feel berry sexy!
• •I am afraid of women tshirt. And rats make me crazy
• •One Hilariously Sexy Tee at a Time.