Brand Tone

empowering, educational, candid, inclusive, and approachable

Brand Values

• •Education & Information
• •Pleasure Prioritization
• •Open Communication
• •Empowerment & Self-Ownership
• •Inclusivity & Normalization
• •Holistic Well-being
• •Authenticity

Best Practices

• •Always Be Empowering: Frame all content to make the audience feel capable, informed, and in control of their sexual well-being.
• •Maintain a Candid & Approachable Voice: Speak directly and honestly, as if talking to a knowledgeable and trusted friend. Avoid overly formal or clinical language where simpler terms suffice.
• •Educate, Don't Just Preach: Provide valuable information, explanations, and actionable advice rather than just opinions. Back up claims with expertise.
• •Stay Inclusive and Non-Judgmental: Ensure language and topics resonate with a diverse audience, avoiding shaming or alienating any group. Emphasize that all respectful explorations of sexuality are valid.
• •Infuse with Positivity and Playfulness (where appropriate): While tackling serious topics, maintain an underlying tone of optimism and the joyful potential of sex. A touch of humor can make difficult subjects more accessible.

Social Perception

leading, trusted, and respected expert in human sexuality

Copy Examples

• •Stop settling for 'meh' sex. You deserve mind-blowing pleasure, and we’re here to show you how. Explore our latest podcast episode on unlocking your deepest desires. #SexWithEmily #OwnYourPleasure
• •Communication is the best lubricant. 😉 Finding the words can be tough, but our new guide makes talking about sex with your partner easier and way more fun. Get ready to connect on a whole new level. #SmartSex #RelationshipGoals
• •Your body, your rules, your pleasure. It’s time to get radically honest about what you want in the bedroom (and beyond!). Dr. Emily breaks down how to discover and communicate your needs. #SexualWellness #EmpoweredSex
• •Feeling stuck in a sex rut? It happens to the best of us! Let's bust through the boredom and bring back the excitement. Tune in for fresh ideas and expert advice to reignite that spark. #SexEd #SpiceItUp
• •No more shame, no more silence. Just real talk about sex that will actually improve your life. From orgasms to intimacy, we cover it all. What are you waiting for? #LiberateTheConversation #SexPositive